Everyone in the dealership should know what's going on, but do they?

You need to work to keep products turning.

Focal points inspire beginners to become enthusiasts.

Merchandising should stop customers in their tracks.

Do your mannequins sell 'the dream look?'

Visual merchandising is nothing without proper retail lighting

What happens when the weather doesn't cooperate with your normal business plans? What happens when you purchase products for a winter that does not happen? This is El Niño inventory, products that quickly become seasonal leftovers, failing to make you some inventory turns. A portion of your planned profits are lost.