Columnists/Genevieve Schmitt - Dealernews
Columnists/Genevieve Schmitt

How Well Do You Know the Women's Market?

November 1, 2008

Take this quiz to find out

Reaching the Next Boomer Wave: Their Kids

October 1, 2008

Here are the characteristics that define your future customer base

Invite Customers To Your Web Site

September 1, 2008

E-newsletters get customers to visit your site more often

Mall Mentality Appeals To Female Shoppers

August 1, 2008

Catering to female shoppers is new ground in male-dominated stores. Knowing the difference in purchasing styles can help increase sales.

Her Best Interests At Heart

July 1, 2008

Go above and beyond to attract a woman's business

Create Customer Evangelists

May 1, 2008

And gain more word-of-mouth business from women

Find More Women on the Web

April 1, 2008

You can market to women throuogh your website

Revving For A Cause

February 1, 2008

Aligning with a charity lets you 'do good' and boost your dealership's image at the same time.

No Rider Left Behind

January 1, 2008

Seminars go beyond the traditoinal ladies night.

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