Marketing and Selling Online - Dealernews
Columnists/Todd Shafer
Informational column on ways motorcycle dealerships can succeed online and in e-commerce.

Recession-Pricing the Smart Way

April 1, 2009

You can develop discount-type promotions that entice shoppers to buy from you if they were not going to buy from you in the first place.

Bring In Customers With Eye-Catching Images

February 1, 2009

How to make visual merchandising a snap(shot)

Words That Sell

January 1, 2009

An online merchandiser writes so that customers buy

Don't Hide On the Web

November 1, 2008

Showing up in local search engines will net you more business

An Open Letter From An E-tail Partner

October 1, 2008

Manufacturers, don't forget: We're on your side

Roll Your Own Social Network

September 1, 2008

White-label platforms contain the features and functions you'll need

Online Social Networking Can Build Brick-and-Mortar Sales

August 1, 2008

All the fuss about social networking is focused online, but the techniques can also drive business to physical stores.

The Beauty of User Reviews

July 1, 2008

It's the way to make customers work for you

Blogging 101

May 1, 2008

Set up a blog that reaches out to customers (and potential customers)


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