Dealernews - September 01, 2012

Management
Dennis Johnson
YOU CANNOT DO A MEGASTORE HALFWAY. Nope, if you’re going jump into it, you’ve got to go the distance. Competition Accessories in Springfield, Ohio, ho
Mary Slepicka
YOUR AVERAGE 20-YEAR-OLD is not going to walk into your dealership and plunk down two hundred bucks for a motorcycle jacket. There. I said it. The motorcycle indu
THE EMAIL STARTED SIMPLY ENOUGH — a new brand of scooters, imported from China, was interested in recruiting dealers in the United States and could Dealerne
Joe Delmont
PERSONNEL ISSUES continued to haunt Destination Powersports in June 2012. The impact was especially evident in the store’s Service department, where revenue
Sales
Dennis Johnson
LEATHER, OR TEXTILE. Those used to be the two apparel options. Now we’ve got improved fabric technology. Better body armor. A greater demand for performance
SPEED & STRENGTH gains new momentum with a large number of fashion-forward items for men and women, including new jackets, boots and armored jeans. The Rage W
FLY RACING'S Evolution line incorporates new features that upgrade function and safety, including a zipper-lock system that helps keep pants closed and secure
FLY Racing’s growing street line now has the men’s Terra Trek II no-frills jacket with safety and comfort features in spades. Its anatomical shape mim
MOOSE RACING'S popular Sahara series is retooled for 2013 to be more lightweight without compromising safety. The jersey (MSRP: $49.95) features Raglan-style
MADISON, Wis. -  Moose Racing rolled out a completely redesigned graphic for its affordable M1 serie during the Parts/Drag NVP in late August. The graphic fe
FIRSTGEAR in late July made a splash with nine new jackets — five for men and four for women. One of the five new men’s Firstgear jackets is the Jaunt
Mary Slepicka
MADISON, Wis. – Alpinestars unveiled the Atem high-performance racing suit ($1,499 retail) this week to Parts Unlimited representatives during the distribut
ARCTIVA'S Mechanized 5 collection (worn in the image by sponsored rider Matt McFarren on Mt. Bachelor in Oregon; press image courtesy Arctiva) keeps men comfo
OLYMPIA SPORTS’ Smart Touch glove for men and women has been redesigned with raised control fabric in the fingertips so wearers can operate their smartphone
THE MEN'S Ordeal TouchTec gloves from River Road are heavy-duty textile gloves with armored knuckles and leather padded palms. TouchTec fingertips are designe
Risk Racing has teamed up with Novik to produce a motocross glove that addresses most of what riders want out of a functional glove: for it to be lightweight and
WILEY X's Street Series gets a new addition in the WX Censor, a polarized lens that helps block UVA and UVB rays. The company says that the Censor, using Filt
VEGA gives a nod to the Honda Goldwing crowd by offering some of its helmet styles in colors that coordinate with Goldwing colors. The ColorMatch helmets include
ZAMP's FL-24 helmet is an affordable flip-up lid that meets ECE and DOT standards. It has a lightweight composite thermoplastic resin shell, a flip-up chin ba
SCORPION in late July took the wraps off its new EXO-R2000 and VX-R70 helmets with retail prices starting at $349.99 and $249.95, respectively. They will be avail
HOT LEATHERS' new HLD1020 reflective Black Flames helmet ($59.95) sports a reflective flame design on a matte black finish with an adjustable neck strap. The
THE TCX X-STREET line looks like a standard pair of high-top sneakers, but offers a measure of protection on par with a roadracing boot. Built to withstand the ri
FIRSTGEAR returns to the footwear market with a vengeance, sporting five new styles, including the Kathmandu boot retailing for $169.95. Firstgear calls it &ldquo
SECOND-GENERATION premium jackets from BMW Motorrad and Kushitani are designed primarily for summer and early-fall sport and sport-touring, or riding in warmer cl
THE NEW LRX Series 3 women’s jacket (top) from Cortech features a 400-denier nylon dobby and 1680-denier ballistic polyester performance-cut shell combined
CORAZZO's  latest mod-inspired scooter gear includes the women’s Turiste trenchcoat and Men’s Tempeste jacket, both made of waterproof, abras
Marketing
Rod Stuckey
THE ANSWER TO THE question, "why should I do business with you" is the foundation for your marketing message. And your message is called your Unique Sel
WE COULDN’T CONCLUDE our review of the latest apparel and gear trends without mentioning the new lineup of T-shirts, shop shirts and sweatshirts your custom
Service
Dave Koshollek
IT'S BEEN A LONG, ROUGH ROAD through this stinking recession, and you know what? We’ve all suffered. All of us, including the poor working stiffs in par
CHINO HILLS Calif. - To complement its line of engine management systems, Bazzaz now sells the Principia dynamometer available in several versions for motorcycles
THE FINAL TOUCH, a silkscreen and embroidering company that produces various items for the industry, is having a sale on its shop tees. Pricing is as follows:
ROTTLER has rolled out its new 2012 product brochure, which contains data and ordering information on everything from CNC machining centers, seat and guide equipm
Rick Fairless
Rick Fairless
Dear Grandma and Grandpa, I’ve always wondered, when you get to Heaven, are all your aches and pains gone? How old are people up there? Is everybody, like,