DAYTONA BEACH, FL – American Flat Track announces that Cycle Gear will become a race series partner for the 2017 season.
Cycle Gear will work with AFT on marketing and sales efforts. Cycle Gear customers will be able to purchase tickets to selected rounds on the 18-race schedule.
“Cycle Gear is an automatic go-to for gear and parts for motorcyclists, coast to coast,” said Michael Lock, CEO of AFT. “Their endorsement of our sport to their local fan base is very welcome.”
Promotional events leading up to select races will include bike nights, pre-race parties and giveaways. AFT will be featured as a contributing sponsor at each bike night, and will assist in promoting the series on Cycle Gear’s website and in in-store giveaways.
“This is a very exciting time to partner with American Flat Track,” said Dan Nelson, chief operating officer of Cycle Gear. “We have stores in almost every market, and our staff and customers love the sport. We believe that it is important to have a healthy and growing series, and are doing what we can to support it.”
AFT separately announced that Oakley would be named the Official Sunglasses of the 2017 series. “We’re excited, because Oakley is a very contemporary brand with mass-market appeal, and their decision to partner with us is a vote of confidence in the direction our sport is going,” Lock said.