AMA: Past presidents ‘overstepped’ bounds with Nat’l Monument designations

PICKERINGTON, OH – The American Motorcyclist Association this week came out in support of President Donald Trump’s executive order to review some national monument designations. All national monument designations greater than 100,000 acres made by administrations during the past 21 years are under review, with special focus on the Bears Ears National Monument, designated during the

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California, Iowa plants affected as Polaris consolidates production

MINNEAPOLIS, MN –  Polaris Industries Inc. on Monday announced it will discontinue manufacturing at one plant and move fabrication work from another. The company said it is taking the actions to consolidate production of like products and better leverage plant capacity. About 390 jobs are affected. Polaris said a majority of the positions “will be relocated” within the company’s manufacturing network.

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Outdoor recreation industry opens land access dialogue with federal agencies

IRVINE, CA – Senior officials from the U.S. Department of the Interior (DOI) and U.S. Forest Service met with representatives of the outdoor recreation industry on Monday to discuss ways to provide more recreational access to public lands and waters. The proposed plan: improve infrastructure and find opportunities for innovation and public-private partnerships. “No team wins by

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Dealers can advertise inventory online with Bonnier titles

IRVINE, CA – Bonnier Motorcycle Group and Dealer Motorsports have launched an inventory classified program that allows participating dealers to advertise their inventory and receive qualified buyer inquiries by email and SMS. The program can be accessed through many of the Bonnier Motorcycle Group enthusiast websites, including Cycle World, Motorcyclist, Dirt Rider, Hot Bike, ATV Rider and UTV

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Polaris: Slingshot ads during March Madness net new consumer interest

MINNEAPOLIS, MN – The first ever national advertising campaign for the Polaris Slingshot “was nothing short of a success,” the OEM announced late last week. The month-long campaign in March, which dared consumers to ride a Slingshot, leveraged college basketball’s championship tournament and ended up reaching nearly 281 million consumers via television and paid digital avenues. “The

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