BMW of Denver doubles in size with new building in Centennial

Image: BMW Motorrad

CENTENNIAL, CO – BMW of Denver has doubled the size of its retail operations after moving to a new 20,000 sq. ft. building on 10350 East Easter Ave., from its former store in Aurora.

“Under the leadership of Dealer Principal Susan Dukes and General Manager Bill McConnell, sales at Colorado’s oldest and only exclusive BMW motorcycle retailer have increased more than 40 percent in the past three years, necessitating its relocation to a larger, state-of-the-art facility to serve its growing number of customers,” said Michael Peyton, vice president of BMW Motorrad North America, in a BMW press release. “We’re confident that BMW of Denver will continue to thrive in its new location in the heart of GS country.”

BMW of Denver now serves the metro area with a 5,000 sq. ft. showroom featuring the entire BMW Motorrad USA lineup, 12 service bays, and an 800 sq. ft. customer lounge equipped with an online computer station. There’s even a customer shower “to help weary riders refresh after a day on the road or dirt,” BMW stated.

GM McConnell joined BMW of Denver in 2013 after spending more than 30 years in the automotive industry. He has logged more than 100,000 miles on his bike, traveling in the U.S. and Canada, BMW said.

“Our success is fueled by a dedicated team of professionals who have built strong customer relationships, as well as the BMW factory, which consistently delivers products that riders expect and deserve,” McConnell said. “We are committed to maintaining our ranking as the No. 1 dealer for volume and customer satisfaction in Colorado.”

The dealership will host a grand re-opening Friday-Saturday, March 24-25. The event, timed with the launch of BMW Motorrad’s National Spring Season Start Campaign, will feature the OEM’s demo truck and a variety of models to test ride.

Regular showroom hours are 9 a.m. to 6 p.m. Tuesday through Friday, and 9 a.m. to 5 p.m. Saturday. Visit the dealership’s website at