Aftermarket

Colormania is celebrating its 20th anniversary with a new collection for all makes of bikes including American and Japanese OEMS starting in 2011. Colormania say

Marking its first return to the U.S. market in four years, Schuberth helmets celebrated the opening of its official sales headquarters in Aliso Viejo, Calif., a l

Early next week, New York's Adirondack Mountains are gonna be a-rumblin'.That's when the first ride of Drag Specialties Adirondack Run kicks off and a host of the

This article is adapted from “Parts Unlimited/Drag Specialties NVP trade show: 82 vendor reports.”Akrapovic, the 20-year-old exhaust system maker base

Now that the MIC's Revive Your Ride! Sweepstakes is over and the 15 luck contestants have received their cash prizes totaling $25,000, the industry trade group w

This article is adapted from “Parts Unlimited/Drag Specialties NVP trade show: 82 vendor reports.”Too often people spend $20,000 on a motorcycle just

The following is a news release from Parts Unlimited. Beyond the green grass and dew points, something is coming. It looms on the horizon, waiting to transform th

Every year LeMans Corp. invites the media to its biggest event of the year: the National Vendor Presentation — a four-day sales meeting for its road reps th

(from a press release) BMW has named Klaus Allisat as head of Husqvarna Motorcycles S.R.L., replacing outgoing manager Rainer Thoma. A press release on Husqvarna'

When it comes to riding gear, it’s been a long time since the days of waxed cotton and engineer boots. Whether your customers’ tastes run along ribbon