Klim’s polyester Stow Away Jacket is a light, breathable and waterproof shell that packs into its own pocket and includes Velcro straps that allow it to be
Highly satisfied motorcycle helmet owners are about 10 times more likely to buy the same helmet brand, compared with owners with lower levels of satisfaction, acc
Buztronics, the manufacturer of the StreetFX line of products, has expanded its product lineup to now include a number of utilitarian lighting products that inclu
Alpinestars’ Frontier Gore-Tex touring jacket and the WR-V Gore-Tex touring gloves are the company's top-of-the-line touring apparel. The jacket ($699.95 re
Southern California's Coyne Powersports Group has signed freestyle motocross icon and 10-time X Games medalist Brian Deegan to represent its three franchised powe
From Rush Racing come two double-ceramic-coated exhaust systems for the 2010 Honda Fury. Design choices include chrome or black coating, and a straight or multidi
Denise Maple, founder of VaVaVroom LLC, received a Future Founders Rookie of the Year Award May 5 for her work with students at this year's Chicago-area student b
FOX Racing Shox has hired former Nike GM Paul Fidrych as Chief Marketing Officer.
The new CMO role was created to expand the company’s marketing support fo
Arai is promoting its premium helmets in the UK by offering riders an opportunity to road-test them before buying.
Starting in June, 28 specially selected Arai F
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
