STARTING NEXT MONTH, LeMans, the holding company for Parts Unlimited and Drag Specialties, will forbid its dealers to insinuate in advertising that they sell its
BAKER DRIVETRAIN has opened an online store (http://store.bakerdrivetrain.com) that allows consumers to buy all Baker products directly from the company. Also, Ba
Overland Park, Kan.-based Digital Ally Inc., today announced that it has begun shipping its new DV-500 Ultra digital video/audio system to customers.The DV-500 Ul
The owner of Sumax, a manufacturer of products aimed at the Big Twin industry, is looking to sell his business for $880,000. The company is in Oriskany, N.Y.Accor
Maxima is now in the dirtbike filter business. Its new ProFilter products will hit stores in October, and the first four products will support most popular dirtbi
Romaha Distributors is now carrying the new Star Tron Fuel Treatment.Star Tron reportedly eliminates problems associated with the use of Ethanol-blended gasoline.
The sour economy and its impact on the motorcycle industry has had a negative effect on business for LeMans, Corp., parent company of parts, garments and accessor
On the following pages, in alphabetical order by company name, is new-product information we picked up at the Tucker Rocky dealer show in late July. A future arti
Aware that more customers may be attained through a larger line of lower-priced products, the folks at Alpinestars have a number of new, competitively priced appa
While helmet manufacturers often come up with little doo-dads to set their product apart from the competition, most lids are often very similar in appearance and
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling