Latest Updates

Mar 10, 2009
A spokesman for Yamaha Motor Corp. has confirmed that the company has laid off around 30 employees in its motorsports and corporate support areas. Bob Starr, Yama
LAST MONTH, we showed you Polaris’ 2010 Rush snowmobile. Well, late last week the company unveiled the remainder of its sled line for the upcoming season.
Bell Powersports has announced that its SC-X Jr. youth motocross helmet is compliant with the new lead law. The company said it’s sending dealers a letter o
Buell Motorcycle Co. has tapped Crispin Porter + Bogusky to handle its advertising. The account was previously handled by Laughlin Constable. CP + B has also wor
BMW Motorrad USA’s latest print advertising campaign shows genuine BMW owners in inspiring scenarios. It may not be a unique concept, but it’s new to
Continental is strengthening its presence in the two-wheel market with a new, compact anti-lock braking system (ABS) for motorcycles. Continental's MAB (motorcycl
Piaggio Group Americas, importer and distributor of Aprilia, Moto Guzzi, Piaggio and Vespa brands, has opened a new national Technical Center in Costa Mesa, Calif
In an unusual interim sales report, Harley-Davidson announced that during January and February, its U.S. dealers sold 9.4 percent fewer motorcycles than they did
THE CAROLINA HARLEY-DAVIDSON Association is moving its event from Myrtle Beach, S.C. to New Bern, N.C. because of the new restrictions in Horry County. Accordi
Hello dealer personnel, have you Twittered today? Friended somebody on Facebook? Updated your Myspace page? No? Well, there's a good chance many of your custo
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