OEM

TORRANCE, Calif. -  American Honda announces that Chuck Boderman has been promoted to vice president of its Motorcycle Division, succeeding Robert Gurga who
LAGUNA HILLS, Calif. – Harley-Davidson has rolled out a tech company's global lead and demo ride system that speeds the process of authenticating riders
MILWAUKEE, Wis. – Executives at the Milwaukee Brewers offices are plotting ways to bring Harley-Davidson back to sponsorship at Miller Park. The Motor Co. e
COSTA MESA, Calif. - Yamaha is the second OEM to sign on as an official manufacturer for the 2015 MotoAmerica AMA/FIM North American Road Racing Championship. The
IRVINE, Calif. - Kawasaki Motors Corp. USA has promoted Chris Brull to vice president of marketing, effective April 1. Brull has spent 25 years on both the agency
CYPRESS, Calif. - Yamaha Motor Corp. USA is diving into consumer finance with the announcement that the new Yamaha Motor Finance Corp. USA (YMFUS) will provide an
VALCOURT, QC - BRP reported growth in its dealer network and in sales of Can-Am vehicles, especially side-by-sides, when reporting its financial results for the q
WESTWOOD, N.J. - BMW of North America is recalling nearly 49,000 motorcycles from the 2005 through 2010 model years, because the rear-wheel mounting flange may cr
MORGANTOWN, W.Va. - ZEV Electric announced it has added three models to its 2015 motorcycle and scooter lineup, all with increased power and longer range at highw
STURGIS, S.D. – Harley-Davidson is cementing its name in Sturgis – literally. The city of Sturgis and Harley Davidson are breaking ground on a new dow
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