OEM

SAN DIEGO, Calif. – Starting today, Costco members are eligible for new promotional benefits on many Polaris brands for all model years, thanks to a new off
TORRANCE, Calif. - American Honda will price its highly anticipated CRF1000L Africa Twin adventure model starting at $12,999. The OEM made the announcement as it
WASHINGTON, D.C. – The U.S. Department of Transportation’s National Highway Traffic Safety Administration has imposed a $2.9 million civil penalty aga
Patent and trademark research is now officially part of the powersports media landscape. This sentiment comes not only from the many articles published by various
SANTA MONICA, Calif. – OEMs trying to reach new audiences found a sweet spot at the PROJECT Moto Lounge at MAGIC Aug. 17 to 19, where they got a chance to s
SCOTTSDALE, Ariz. - Universal Technical Institute has partnered with KTM North America to enhance the Motorcycle Technician Specialist training program at its&nbs
GREENPOINT, N.Y. - A boutique OEM is revving up to open its second production location in the Greenpoint section of Brooklyn, and may even add retail. Steelborn C
GWINETT, Ga. - Chinese scooter and ATV manufacturer Linhai Powersports USA is planning to expand its operations here with office space and a distribution warehous
MINNEAPOLIS, Minn. - Arctic Cat Inc. is launching the Arctic Cat Stadium Side-by-Side Racing Series, which will be the undercard to the main event at Robby Gordon
IRVINE, Calif. – Kawasaki Motors Corp., U.S.A. has promoted John Rathyen to regional sales director - East Region, effective Aug. 24.  Rathyen joined K
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