OEM

SANTA MONICA, Calif. – OEMs trying to reach new audiences found a sweet spot at the PROJECT Moto Lounge at MAGIC Aug. 17 to 19, where they got a chance to s
SCOTTSDALE, Ariz. - Universal Technical Institute has partnered with KTM North America to enhance the Motorcycle Technician Specialist training program at its&nbs
GREENPOINT, N.Y. - A boutique OEM is revving up to open its second production location in the Greenpoint section of Brooklyn, and may even add retail. Steelborn C
GWINETT, Ga. - Chinese scooter and ATV manufacturer Linhai Powersports USA is planning to expand its operations here with office space and a distribution warehous
MINNEAPOLIS, Minn. - Arctic Cat Inc. is launching the Arctic Cat Stadium Side-by-Side Racing Series, which will be the undercard to the main event at Robby Gordon
IRVINE, Calif. – Kawasaki Motors Corp., U.S.A. has promoted John Rathyen to regional sales director - East Region, effective Aug. 24.  Rathyen joined K
WASHINGTON, D.C. - Honda last month issued a stop sale notice and started recalling 14,575 CB500s and CBR500s to replace a potentially defective fuel level sensor
MINNEAPOLIS, Minn. - Polaris Slingshot released a film teaser today on SlingshotX.com to generate buzz about its new project with Mad Media to create a film
SANTA MONICA, Calif., and CLEVELAND, Ohio - Dealernews, the premier business information resource for North American powersports retailers, announces a Call for J
MILWAUKEE, Wis. – The product is meant to move, so why unveil your new models in a static environment? When Harley-Davidson announced the 2016 lineup Sunday
Syndicate content