OEM

Harley-Davidson has a new retail program to entice people to buy a new 2009 motorcycle. The Ride Easy Guarantee runs from today until March 31 at participating de
Triumph dealers got their first look at six new or special-edition models at the OEM’s national dealer conference that wrapped up yesterday in Orlando. The
2 Wheel Ventures LLC, a former Ridley Motorcycle Co. licensee, says it has acquired the significant assets of the manufacturer, which has ceased motorcycle produc
A UTV association backed by four manufacturers is encouraging people to submit comments by March 15 in response to the CPSC’s proposed mandatory standards f
Harley-Davidson has extended, for a second time, its Competitive Bike Exchange trade-in program by a month. The program will now last through March 31. But this g
Since Jan. 27, Harley-Davidson dealers have been taking orders for the latest addition to the company’s Shrine models: a limited-production 2010 FLHTCUTG Tr
Kawasaki Performance Oils is a new lineup of full-synthetic, semi-synthetic and mineral-based formulations in multiple grades of motorcycle oils, plus new ATV/UTV
MIC representatives last week delivered to Congress nearly 4,000 letters signed by industry members who have had their livelihoods impacted by the lead provisions
Aprilia USA today issued an update to its RSV4 recall. New replacement engines have arrived at RSV4-qualified Aprilia dealers, and the company expects certified t
A proposal in South Dakota would change ATV licensing to remove them from the motorcycle classification and treat them more like snowmobiles, which would force th
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