IRVINE, Calif. – Tired of "shrink it and pink it?" PowerLily is recruiting female powersports entrepreneurs with great ideas for new products and
SCOTTS VALLEY, Calif., and PITTSBURGH, Pa. - Action sports firm BRG Sports and 360fly announced a formal partnership to develop a line of helmets featuring 360fly
NEW YORK, N.Y., and SANTA MONICA, Calif. - Dealers in the Northeast and MidAtlantic regions are invited to participate in the new B2B program at the upcoming Prog
MILAN, Italy - Falco is revealing new riding footwear for men and women this week at the EICMA exposition, but they won't be available for retail sale until F
SANTEE, Calif. - Motonation announces a revised Minimum Advertised Price policy, along with some new sales programs and a no-charge freight level program. "T
SOMERSET, Wis. - Küryakyn is kicking off a new dealer program: The Kickstarter Club, an exclusive “part of the month” auto-ship program feat
DEALER REGISTRATION is now open for retailers who wish to participate in the new business-to-business program offered by the Progressive International Motorcycle
ORLANDO, Fla. - Under a new brand alliance with H&H USA, California-based SpeedMob will exclusively distribute NiTEK Racing Helmets for the U.S. market and wi
ORLANDO, Fla. - California-based Sena Technologies today debuted what it calls the world's first carbon fiber helmet with Intelligent Noise Control (INC) tech
BEND, Ore. - For the 2015-16 winter selling season, it looks like snowbikes are going to be all the rage. And Giant Loop is assigning more than a dozen adventure
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