Aftermarket

LEATHER, OR TEXTILE. Those used to be the two apparel options. Now we’ve got improved fabric technology. Better body armor. A greater demand for performance

SANTEE, Calif. - Motonation will be the exclusive distributor of UK's Forcefield Body Armour across the U.S. Canada and Mexico, it was announced. Forcefield p

BOISE, IDAHO - When we last left Drayko, the manufacturer of CE-approved riding jeans was dragging willing behinds across asphalt from one end of the planet to th

TORRANCE, Calif. - Alpinestars this week announced its Fall 2012 lineup which includes something for every rider, especially riders that enjoy chugging Monster En

NAMPA, Idaho - Pro Moto Billet Inc. announced that it has shifted away from distribution to a dealer-direct sales model. "Effective immediately, the expandin

FORT WORTH, Texas - As ATV sales begin to grow, the aftermarket is picking up as well. This was the impression given by the large number of off-road products disp

TOURATECH has announced a line of adventure accessories for the Kawasaki KLR650, one of the most popular bikes in the adventure motorcycle market. To get around t

FORT WORTH, Texas - LED lights, accent lighting and gadgets were fully represented at this past weekend’s Tucker Rocky Dealer Show. In addition to lighting

NOTE TO READERS: The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's

JACKSONVILLE, Fla. – Gear supplier Oxford Products has opened a United States distribution facility and announced it is staffing and stocking for business.