SAN DIEGO, Calif. – NUVIZ is planning to introduce a heads-up display for motorcycle helmets by spring, and the company is using a Kickstarter campaign to r
MADISON, Ind. -- Who is SuperATV? We spoke with Jeremy Krulik, sales engineering manager for SuperATV, to learn more about the company that began as a small garag
MATTIGHOFEN, Austria - Husqvarna Motorcycles GmbH said it has selected FMF Racing to develop and provide exhaust systems for vehicles used by the OEM's World
NOTE TO READERS: The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's g
SOMERSET, Wis. - Küryakyn is helping to fill the gap in the Victory Motorcycle range of aftermarket customization by introducing its new Bahn line. Initial p
CASELLE DI ALTIVOLE, Italy - Falco Motorcycle Boots is getting ready for wet weather with the introduction of two waterproof riding boots — the Adam and Fro
KETCHUM, Idaho - Smith Optics is looking for independent sales representatives to handle sales of Smith products into dealerships in a number of states. "We&
Extend your customers’ riding season — with a little extra voltage.
THE TREND FOR 2014 youth gear focuses on more entry-level apparel options combined with top-of-the-line safety gear. Manufacturers are introducing less expensive
MEDINA, Minn. - Polaris sales crossed the $1 billion mark in the third quarter ended Sept. 30 on the strength of gains in off-road vehicles, offsetting a 6 percen
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