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The Learning Experience
Dealer Expo Updates
Dealer Expo 2014: Behind the decision... and the promise
Powersports Marketing named to Inc. 5000
New 'sweet home': Dealer Expo moves to Chicago's McCormick Place
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
Nov 19, 2013
Women's motorcyclist summit to be held in May 2014
DENVER, Colo. – Women riders, take note: Lady Road Dog, aka DesignWraps Brands CEO Joan Krenning, is organizing the Steel Horse Sisterhood Summit for May 20
Oct 29, 2013
New off-road gear, apparel for younger riders
THE TREND FOR 2014 youth gear focuses on more entry-level apparel options combined with top-of-the-line safety gear. Manufacturers are introducing less expensive
Oct 29, 2013
Kids and Dirtbikes: Ensuring your future customer base
Dealers must be actively involved in youth riding – if anything, to ensure a future customer base.
Oct 28, 2013
Village Motorsports sees the light
THERE ARE FOUR main roads that bring you into Grand Rapids, Mich., and Brad Schroeder owns them all.
Oct 15, 2013
Sell the experience to win, keep customers, former Harley exec says
GREEN BAY, Wis. - Giving customers the warm fuzzies does more to increase sales and loyalty than traditional marketing, a former Harley-Davidson executive told th
Sep 27, 2013
AMA Dealer Affiliate Program gives commissions on web-generated memberships
PICKERINGTON, Ohio - A new Dealer Affiliate Program from the American Motorcyclist Association pays dealers a commission on AMA membership sales generated through
Sep 19, 2013
'Do the Ride Thing' video contest winners announced
IRVINE, Calif. - Young riders across America used their creativity and video skills to produce public service announcements in a quest to win up to $8,500 in this
Sep 19, 2013
MSF offers 'riding tips' course via iPhone, iPad
IRVINE, Calif. - The Motorcycle Safety Foundation has released its first official educational app on iTunes, offering safety lessons via iPhones and iPads. Titled
Aug 22, 2013
Those thin-pocketed young riders are your future customers
I ATTENDED MY first Born Free motorcycle event in June, and was overwhelmed and overjoyed to see thousands of 20-something guys and gals enjoying the sport of mot
Aug 21, 2013
Louisiana home to future 5,000-acre off-road paradise
SPRINGHILL, La. – It sounds like Disneyland for mud boggers: a 5,000-acre off-road paradise with trails for every skill level, campsites and a bathhouse wit
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The discipline of showing up
It’s late October as I write this. We’re down one staff editor, two are traveling, another one’s on vacation, and I’ve got a head cold. Bu
DealerLAB: Leaner, meaner and ready for a new location
Revitalized parts, service, accessory departments fueling sales as our Dealer LAB gets ready for a big move.
Kawasaki to focus on product growth, inventory management
THIS YEAR'S KAWASAKI dealer meeting, held in August in San Diego, was short on new product but long on strategy. Richard Beattie, newly hired chief marketing
Polish the stinkin’ motor!
Dear Grandma and Grandpa, I hope ya’ll are doing well. We are good and hot down here in Texas as I write this. It’s 100-plus degrees, but this is Dal
Best for you, or best for me?
IT SEEMS LIKE MANY of the poor customer service stories I’ve been exposed to lately could have gone off better if the customer service person just sl
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