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The Learning Experience
Dealer Expo Updates
Dealer Expo 2014: Behind the decision... and the promise
Powersports Marketing named to Inc. 5000
New 'sweet home': Dealer Expo moves to Chicago's McCormick Place
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
Dec 6, 2013
Consumer spending up; modest holiday retail season predicted
LEXINGTON, Mass. -- Consumer spending rose in October, but economic forecasters predict a modest holiday retail season. According to a monthly report from IHS Glo
Dec 5, 2013
Hyde seeks dealers for adventure-touring 'centers of excellence'
Dealernews Senior Editor Bruce Steever recently had the opportunity to spend time at RawHyde Adventures, BMW’s authorized adventure riding school in the Uni
Nov 19, 2013
Women's motorcyclist summit to be held in May 2014
DENVER, Colo. – Women riders, take note: Lady Road Dog, aka DesignWraps Brands CEO Joan Krenning, is organizing the Steel Horse Sisterhood Summit for May 20
Oct 29, 2013
New off-road gear, apparel for younger riders
THE TREND FOR 2014 youth gear focuses on more entry-level apparel options combined with top-of-the-line safety gear. Manufacturers are introducing less expensive
Oct 29, 2013
Kids and Dirtbikes: Ensuring your future customer base
Dealers must be actively involved in youth riding – if anything, to ensure a future customer base.
Oct 28, 2013
Village Motorsports sees the light
THERE ARE FOUR main roads that bring you into Grand Rapids, Mich., and Brad Schroeder owns them all.
Oct 15, 2013
Sell the experience to win, keep customers, former Harley exec says
GREEN BAY, Wis. - Giving customers the warm fuzzies does more to increase sales and loyalty than traditional marketing, a former Harley-Davidson executive told th
Sep 27, 2013
AMA Dealer Affiliate Program gives commissions on web-generated memberships
PICKERINGTON, Ohio - A new Dealer Affiliate Program from the American Motorcyclist Association pays dealers a commission on AMA membership sales generated through
Sep 19, 2013
'Do the Ride Thing' video contest winners announced
IRVINE, Calif. - Young riders across America used their creativity and video skills to produce public service announcements in a quest to win up to $8,500 in this
Sep 19, 2013
MSF offers 'riding tips' course via iPhone, iPad
IRVINE, Calif. - The Motorcycle Safety Foundation has released its first official educational app on iTunes, offering safety lessons via iPhones and iPads. Titled
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Paying for performance: What to consider
IT'S NO SECRET that most technicians want more pay. Checking out websites such as www.myplan.com and www.salary.com, you'll see that motorcycle mechanics&
The discipline of showing up
It’s late October as I write this. We’re down one staff editor, two are traveling, another one’s on vacation, and I’ve got a head cold. Bu
DealerLAB: Leaner, meaner and ready for a new location
Revitalized parts, service, accessory departments fueling sales as our Dealer LAB gets ready for a big move.
Kawasaki to focus on product growth, inventory management
THIS YEAR'S KAWASAKI dealer meeting, held in August in San Diego, was short on new product but long on strategy. Richard Beattie, newly hired chief marketing
Polish the stinkin’ motor!
Dear Grandma and Grandpa, I hope ya’ll are doing well. We are good and hot down here in Texas as I write this. It’s 100-plus degrees, but this is Dal
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