MARION, Ill. – For the fifth year, Black Diamond Harley-Davidson late this month will award $1,000 scholarships to 45 Southern Illinois students who plan to
ONE GOOD MEASURE of a dealership is to survey exactly how many of its employees actually get out and ride. There will always be at least a handful; but a majority
YEARS AGO a dealer friend shared his perspective on digital marketing by asking me, “Why would I spend my budget on anything other than Google AdWords? It&r
COURTING CUSTOMERS is almost like courting a mate. I claim they’re identical, except the attraction to the opposite sex and procreation is even stronger tha
BENICIA, Calif. - Motorcycle PG&A retailer Cycle Gear has pledged $10,000 to the BlueRibbon Coalition in support of the organization's efforts to protect
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
