ATLANTA, Ga. - Powersports Marketing has developed a new reputation analysis system that provides an alternative to the traditional dealership Customer Service In
YOUR AVERAGE 20-YEAR-OLD is not going to walk into your dealership and plunk down two hundred bucks for a motorcycle jacket. There. I said it.
The motorcycle indu
MINNEAPOLIS - Polaris recently donated 28 ATVs valued at $100,000 to two local youth camps along with safety gear.
The recipients were the Boy Scouts of Amer
INDEPENDENCE, Ohio - Side-by-side vehicles continue to lead the off-road market, but sales are slowing across the board as the year goes on, according to an analy
TRIALS RIDING CHAMPTION Gary LaPlante knows his way around a motorcycle — and the motorcycle industry. His experience stretches back to 1979 and includes re
TIGRA TSUJIKAWA is the power behind the AMA’s International Women & Motorcycling Conference, the 2012 edition of which will be held July 26-29 in Carson
THERE ARE 3.6 motorcycles in use for every 100 people living in the U.S. This exploits the importance of targeted marketing. It also illustrates that when you mar
Jessica Prokup owns Yellow Devil Gear Exchange, a motorcycle gear consignment store in Long Beach, Calif. She previously worked as editor of RoadBike Magazin
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
