RICHARD WALKER was appointed CEO of Zero Motorcycles in July 2012, after spending more than 30 years in the technology sector, including tenures with Hewlett-Pack
FORT WAYNE, Ind. - K&K Insurance Group has expanded its powersports program to include franchised Segway dealerships.
"Package and excess lines of covera
ATLANTA , Ga. - Ten Triumph dealerships have been named top-sellers in their regions, and have been honored with the OEM's new inaugural Triangle Award, meant
MILAN, Italy - Actor Ewan McGregor is starring in the global advertising campaign for the new Moto Guzzi California 1400.
McGregor has been in more than 50 films,
KENNESAW, Ga. - In what it calls an industry first, Yamaha WaterCraft Group today announced a certified pre-owned program for Yamaha WaveRunner dealers.
The progr
GAINESVILLE, Ga. - Values of ATVs and snowmobiles fell 3.5 percent and 6.5 percent, respectively, during the one-month period between March and April, according t
BREA, Calif. - It's official: Suzuki Motor of America, Inc. (SMAI) is the sole distributor of Suzuki motorcycles, ATVs, marine outboard engines and automotive
Richard Walker was appointed CEO of Zero Motorcycles in July 2012, after spending more than 30 years in the hi-tech business, including stints with Hewlett-Packar
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
