HOWELL, Mich. -- Premier is debuting its first model, a 2015 Enforcer 350EFI mid-size snowmobile. Standard features on the 2015 Enforcer 350EFI include an advance
VALCOURT, Quebec – Bombardier Recreational Products is seeking more dealers, management announced during the company’s call highlighting quarterly and
WASHINGTON, D.C. - American Lifan Industry Inc. is liable for what may be more than $1 million in penalties and bonds after the U.S. Environmental Protection Agen
SOUTH ELGIN, Ill. – The public is invited to the grand opening of American Heritage Motorcycles Chicago West from 10 a.m. to 6 p.m. April 11 to 13 for deale
GUIMOND LONGUEUIL, Quebec - The newest entrant in the growing electric motorcycle market comes from Canadian firm Lito.
I HAD THE PLEASURE of attending a Triumph Motorcycles North America event earlier this year, and it reminded me that 2014 marks the 20th anniversary of the brand&
DIAMOND BAR, Calif. - About 670,000 UTVs were sold in the U.S. between 2010 and 2012, according to a new 62-page report issued by the Specialty Equipment Market A
DAYTONA BEACH, Fla. – The success of a high-end "cycle car" dealership in the Boston area has led its father-son owners to open a second location,
NOTE TO READERS: The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's g
SANTA CRUZ, Calif. – The 2014 model Zero Motorcycles have rolled into authorized dealers in North America in plenty of time for the spring riding season, th
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