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Dealer Expo Updates
S&S offering air cleaner kit for Indian thunder stroke engine
University students to create 'Model Store for Millennials' at Dealer Expo
Devine tapped as vice president of sales for S&S Cycle
Dowco expands Guardian bike cover line
Bell Helmets signs up for Dealer Expo
Jul 8, 2014
BRP teams with band Capital Cities for product placement, ad theme
VALCOURT, Quebec -- BRP celebrated Independence Day cheering Capital Cities' latest music video, "One Minute More," which prominently features BRP
May 12, 2014
Bonnier media names Collins marketing director
IRVINE, Calif. - Bonnier Motorcycle Group has named Tim Collins marketing director. Collins has a multiyear pedigree in marketing and communications for the power
May 5, 2014
Name, rank and Harley logo? Utah PD motor officer badges are a first
OGDEN, Utah – It’s a first for law enforcement and for Harley-Davidson: the Motor Co. has partnered with the Weber County Sheriff's Office to offe
Apr 24, 2014
Women Who Roll 2014: Libby Vevers, Bonnier Motorcycle Group
FOR SOME PEOPLE, getting into the motorcycle business is a mission; others just kind of stumble into it. Libby Vevers, associate publisher and advertising directo
Apr 17, 2014
Do the math: premiums can spur interest and drive traffic
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
Apr 7, 2014
Rocker Billy Morrison joins Sportbikes Inc.
PHILADELPHIA, Pa. - SportBikes Inc magazine has added the talents of rock guitarist Billy Morrison to the SBI staff. Morrison, whose father and uncle both raced m
Apr 1, 2014
Marketing for tax-refund season: dealers report mixed results
IN ADDITION TO warmer weather and better riding conditions in most parts of the country, spring means something else to a lot of people: income tax refunds. Accor
Feb 27, 2014
Yamaha taps GearShift as ad agency of record
COSTA MESA, Calif. - Yamaha Motorsports USA has chosen GearShift Advertising of Costa Mesa for its national advertising account following a highly competitive thr
Jan 13, 2014
Don’t mess with your marketing money
HAVE you put considerable thought into what specific strategies you can implement to outperform your financial results of 2013?
Jan 6, 2014
Arai seeks 'fresh voice' with new advertising agency, says Weston
ALLENTOWN, Pa. - Arai Helmet Inc. announced that it has named Doe-Anderson its agency of record for creative and digital support in the North American market.
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