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Harley-Davidson wants to set the record straight about its riders, and it’s using social media to do it. “E Pluribus Unum” is a Facebook-based a

If we really want to know how the next generation of shoppers are shopping, it would make sense to just ask them — right? And what researchers have initiall

Scott Holbrooks is a powersports industry veteran who’s been on two wheels since his dad gave him a Yamaha XS400 for his 16th birthday. He got his start at

Scooterland US is offering discounts to celebrate the holidays, lowering their prices on much of the stock from the San Jose, Calif., store. The scooter shop is

Pacific Emblem Co. now offers a service that prints company QR codes onto portable doodads like keychains and dog tags. This portability allows customers to take

The first 300 dealers to sign up to participate in the MIC's Revive Your Ride! Fall Giveaway promotion will earn a chance to win a targeted direct marketing list

Motorcycles have long been appreciated for their fuel efficiency, but they may not be as environmentally friendly as some people believe. Cars actually produce l

Hearst Corp. today announced the sale of Cycle World magazine to Bonnier Corp., a consumer publishing group that also publishes Popular Science, Parenting, and Fi

A national marketing firm has released the results of a consumer servey it conducted regarding the upcoming holiday spending season. The verdict? About four out o

The Motorcycle Industry Council has revised the prize giveaways for the fall 2011 edition of the Revive Your Ride! sweepstakes, including a $10,000 grand prize pa