Hearst Corp. today announced the sale of Cycle World magazine to Bonnier Corp., a consumer publishing group that also publishes Popular Science, Parenting, and Fi
A national marketing firm has released the results of a consumer servey it conducted regarding the upcoming holiday spending season. The verdict? About four out o
The Motorcycle Industry Council has revised the prize giveaways for the fall 2011 edition of the Revive Your Ride! sweepstakes, including a $10,000 grand prize pa
Another entrepreneur is taking advantage of the increase in women riders with a new gear website, LadiesRideToo.com.
The web business, reportedly owned by Jon Rob
Planalytics, a firm specializing in weather forecasting as it relates to consumer buying patterns, has issued its forecast for the critical Memorial Day holiday w
Most dealers are wise to the value of gas mileage as a selling point. But the folks at Fort Hood Harley-Davidson in Texas are making sure motorists get the messag
Motorsport Aftermarket Group (MAG) has hired Ross Berlanga as group creative director to support its motorcycle aftermarket brands.
Berlanga previously worked in
Rodeo Drive, a high-end retail store based in Louisville, Ky., recently advertised a coupon aimed at drawing in new customers: $50 spent up front for $100 worth o
A COUPLE OF MONTHS AGO I received an email from a dealer on the West Coast complaining about the continued lack of federal and state enforcement of laws governing
