The official Sturgis Motorcycle Rally magazine will go nationwide for the first time in 600 stores this year.
The magazine will include 132 pages promoting the r
The editors have been pestering me for some time to write a column on event planning. I guess they think I might know a bit about it after almost 25 years of invo
Harley-Davidson announced today that starting in June, Stacey Watson will lead marketing “for all Harley-Davidson customer segments across North America.
Harley-Davidson has a new retail program to entice people to buy a new 2009 motorcycle. The Ride Easy Guarantee runs from today until March 31 at participating de
THE SHOPPING MALL has them hanging every 100 feet. They’re embedded in gas pumps. My bicycle store has two. The local dentist is promoting services on one i
Harley-Davidson is beginning to promote a trade-in program we first reported on about four weeks ago. The program has been in effect since Dec. 1.Harley-Davidson
WELCOME TO 2010! I want to kick off this year with a column about selling online, but more specifically selling someplace else other than your own website. This i
ONLINE EXCLUSIVE
Editor’s note: This is part two of a three-part profile of Heartland Honda in Springdale, Ark. Part one contains a history of the store, as
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
