Advertising

STARTING NEXT MONTH, LeMans, the holding company for Parts Unlimited and Drag Specialties, will forbid its dealers to insinuate in advertising that they sell its

Note: The following article appears in the September issue. It is based on earlier online stories, which can be found by clicking on the link at the bottom of thi

sales military report soldiers safety In 2008, 25 U.S. Marines died in motorcycle accidents. By comparison, 22 lost their lives while fightin

NEWPORT BEACH, Calif. - Hachette Filipacchi Media U.S. is looking to sell a group of its enthusiast magazines, including Cycle World, Popular Photography, America

YAMAHA Watercraft Group introduces a program in which PWC dealers can use their co-op funds with no out-of-pocket expense. For every dollar in their fund, they ca

If you're ever in Rexburg, Idaho, at the beginning of snow season, be on the lookout for Sasquatch. Contrary to what most sightings report, Sasquatch won&ap

First of all, barring a total collapse of the economy, there are going to be more than 900,000 motorcycles and scooters sold this year, or about as many as were s

Bob Weaver Motorsports knows that location is paramount — and that jingles sell Consider the power of the advertising jingle. There

Snowmobile OEMs push for aggressive promotion after U.S. sales decline 13 percent in 2007 Key Points Arctic Cat dealers need to lower in

In a move company executives feel will build brand awareness and increase exposure for the AXO name, AXO USA recently signed a deal with nZania, a distributor of