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The Learning Experience
Dealer Expo Updates
Dealer Expo welcomes the Retail Owners Institute
ROI to combat 'Retail Darwinism' at 2014 Dealer Expo
ADP Lightspeed hires former Amex exec to lead learning program
Dealer Expo early registrations already top 2,000
Roadsmith to sponsor trike ride at Sturgis Buffalo Chip
Apr 24, 2014
Onsite auctions: Reduce inventory, increase traffic and expand your customer list
The selling prices may not be much better, but holding an onsite public auction to move used vehicles provides certain advantages: It brings people into the deale
Apr 24, 2014
Is an onsite auction right for you?
In the dealership auctions we’ve profiled here, bidding is offered live and online. In some cases, online bidding begins days before onsite bidding. This ge
Apr 23, 2014
Partying with a purpose: Rev up your summer events
Hosting events can be both a blessing and a curse, but one thing is certain: events are a necessity to stay viable and present in the minds of your customers and
Apr 23, 2014
Heralding the HER Project
DAYTONA BEACH, Fla. -- Five days of wrist-wrenching, tool torqueing, custom fabbing and bike painting in front of a live audience at Bruce Rossmeyer’s Desti
Apr 21, 2014
A.D. Farrow H-D lands big-talent concerts with radio buy
COLUMBUS, Ohio - Stretching your marketing budget is always a challenge and that’s true for Doug Kamerer and Mindy Greer, the marketing team at A.D. Farrow
Apr 18, 2014
Rommel H-D returns as sponsor of Ocean City Bikefest, Delmarva Bike Week
OCEAN CITY, Md.- Rommel Harley-Davidson is back this year to sponsor back-to-back events bringing exhibitors, demos, stunt shows, bands, food and four d
Apr 17, 2014
Adam Smith's Texas Harley-Davidson to hold auction May 3
BEDFORD, Texas - Adam Smith's Texas Harley-Davidson is getting on the on-site auction bandwagon with pre-owned inventory reduction auction event May 3. "
Apr 16, 2014
Artist to display work at East Coast Harley dealers
Oil painter Allan Gorman uses Harley-Davidson motorcycles as inspiration in his work. And Gorman will be displaying his work, typically found in galleries and art
Apr 9, 2014
BikeBandit.com returns as AMA Vintage Days title sponsor
PICKERINGTON, Ohio -- BikeBandit.com will once again be the title sponsor for AMA Vintage Motorcycle Days, July 11-13 at the Mid-Ohio Sports Car Course in Lexingt
Apr 7, 2014
MotoQuest preparing for April open houses
LONG BEACH, Calif. - MotoQuest is preparing for its annual open houses to be held April 19 at the Southern California headquarters in Long Beach and April 26 at t
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The card read 'WOMAN'
A couple of months ago I finally renewed my membership in a particular organization. (Yes, I’d let it lapse, but due to some personal reasons I forgot and l
Service generates profits beyond parts counter
A dealership’s reputation has a lot to do with how its service department performs.
Do the math: premiums can spur interest and drive traffic
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
Life goes on: From baggers to blessed events
DEAR GRANDMA AND GRANDPA, I hope y’all are fine up there in Heaven. We are fine down here in Dallas. The long stinkin’ winter is finally over and I am
Start your engines, er, entries!
The reason I love this gig is not because of the motorcycles, or the PG&A, or the racing, or the events. It’s because of the dealers. I get no bigger ki
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