Online

Dealer of the Year Iron Pony Motorsports of Westerville, Ohio, sends out weekly e-mail blasts to its customer base — an idea shared by many a Top 100 dealer

In career moves that have intrigued the industry, two former Tucker Rocky executives have founded a company that helps vendors sell directly to dealers. Direct 2

American Suzuki has endorsed a new dealership website provider that claims to offer more customization — including virtual dealership tours — than wha

A Scottsdale, Ariz., entrepreneur has launched what it calls a “Super-Boutique” of PG&A catering to women riders: BikerBella.com .The site i

Suzuki GB PLC has integrated Shopatron eCommerce into its Web site and now offers its PG&A lines online in the United Kingdom. Suzuki GB PLC's new online sto

E-mail ain’t what it used to be. What once was the primary source of communicating with people online, e-mail is now the Internet’s dinosaur, being pu

Online PG&A retailer LocoX.com has hired Mike Lyons as director of marketing. Lyons joins LocoX from digital advertisng company TransWorld Media Inc., where h

Online PG&A venture

CycleTrader.com has released a new iPad application that will let users view 150,000 new and used motorcycles for sale across the United States. The GPS-sensitiv

The ATV Safety Institute is launching a series of online banner ads to promote its free, interactive ATV safety courses at atvsafety.org. The ads range in size a