PR

Dealernews Sourcebook 2013 > Business/Retail Services > Marketing / Public Relations This directory of providers is a service from Dealernews;&n

THE ANSWER TO THE question, "why should I do business with you" is the foundation for your marketing message. And your message is called your Unique Sel

CHEVY CHASE, Md. - GEICO announced it has signed on again to sponsor Ride for Kids, benefiting the Pediatric Brain Tumor Foundation. The company helps supp

BEAVER FALLS, Pa. - Family-owned McMahon’s Cycle Sales has been voted the best motorcycle/ATV shop in a community poll. The dealership won the Best of the V

Off-road enthusiast and Powersports Marketing’s VP of operations Brad Cannon knows a thing or two about online activity — and dealers seem to agree. A

WITH SO MANY SOCIAL media platforms to choose from (and new ones cropping up faster than you can say “Facebook timeline”), it’s hard to discern

I’m a big fan of online media for marketing your dealership. I’ve experienced much success in executing campaigns with email, Google Adwords, Web land

Dominion Powersports Solutions is hosting a free webinar Wednesday on how search engine changes and online ratings are changing consumers’ buying habits and

It seems as though once you get the hang of one social media site, up crops another that sends the World Wide Web into a frenzy. While you’ve been sharing m

Jessica Prokup owns Yellow Devil Gear Exchange, a motorcycle gear consignment store in Long Beach, Calif. She previously worked as editor of RoadBike Magazin