PR

AN ILLINOIS DEALER has spoken up about ATV safety, following a crash that killed a 7-year-old boy, who died while on a 110cc SunL Cool Sport ATV. He was wearing a

Hello dealer personnel, have you Twittered today? Friended somebody on Facebook? Updated your Myspace page? No? Well, there's a good chance many of your custo

In January’s letters section (page 6) we didn’t have the space to print the full reply to a letter, so we post the complete Q&A here. — ed.

Use social networking tools to get customers physically into your store THIS MONTH I'M GOING TO diverge from using social networking to

First of all, barring a total collapse of the economy, there are going to be more than 900,000 motorcycles and scooters sold this year, or about as many as were s

The rapid pace of the world today means it's even more important to be remembered by your customers. "Every month hundreds of thousands of new companies

I HOPE THOSE OF YOU WHO SELL ONLINE enjoyed a successful holiday season. I'm going to kick off 2008 not by discussing e-commerce directly (the nuts and bolts

A NEW WEBSITE is designed to help consumers find the best price for a particular part or accessory by searching dealer websites. But so far, it's only listing