Dealernews conducted a roundtable discussion with a number of dealers and online retailers about the present and future of powersports e-commerce. This discussion
BikeBandit.com claims to offer the largest selection of powersports items in the world: more than 8 million. Yet customers have no problem finding what they want.
By now, most of you are on the social media bandwagon in one form or another. You’ve got a Facebook page, a Twitter account, a MySpace page or even a blog o
Harley-Davidson announced today that starting in June, Stacey Watson will lead marketing “for all Harley-Davidson customer segments across North America.
It looks like dealers are branching out beyond their websites to attract that hard-earned customer dollar.
Planet Powersports of Chadds Ford, Penn., has launched
AT THIS POINT, many dealers have a well-established e-mail newsletter in addition to a growing presence on various social media sites. How about creating an oppor
ATTENDING DEALER EXPO and curious about e-commerce provider Shopatron Inc.? If so, the company is hosting an e-commerce panel discussion, Saturday, Feb. 13, at 3:
WELCOME TO 2010! I want to kick off this year with a column about selling online, but more specifically selling someplace else other than your own website. This i
K and G Cycles in Lawrence, Kan., claims to operate the first motorcycle dealership website to offer live customer service and support via Skype. The addition was
A COUPLE OF MONTHS AGO I received an email from a dealer on the West Coast complaining about the continued lack of federal and state enforcement of laws governing
