VERONA, Wis. - Simms Motorsports Marketing has unveiled a loyalty program to give motorsport enthusiasts instant discounts and savings at participating powersport
HANSON, Mass. – Joe Rocket has signed stunt rider Chris “Teach” McNeil for 2014 and 2015. The former Stunt Wars Champion and two-time XDL East C
MILWAUKEE, Wis. – Attention, defenders of freedom: Harley-Davidson and Marvel Entertainment want you to star in a new digital series. Inspired by the recent
FULLERTON, Calif. - After nearly six years, the public can see a sneak peak of the film "PENTON: The John Penton Story" with the newly released trailer
ANAMOSA, Iowa -- The record-setting land speed sidecar Shockwave is headed into retirement and will soon be on display at the National Motorcycle Museum. The side
POMONA, CALIFORNIA – Lubricant manufacturer Motul is now the official lubricant of Colin Edwards’ Texas Tornado Boot Camp. All of the Yamaha TT-R 125s
VALCOURT, Québec – BRP is inviting riders to choose a Can-Am Spyder for stock car racer Danica Patrick, who serves as a promotional ambassador for th
PICKERINGTON, Ohio -- The Ohio Motorized Trails Association bought a trailer and trail maintenance equipment thanks to an $8,318 check from Yamaha Motor Corp. USA
MISSOULA, Mont. – A Montana filmmaking team has launched a Kickstarter fundraising campaign to help them make a movie about riders who travel with their bes
ALONG WITH the updates for 2014, the Super Ténéré will be getting a big marketing push for the coming year, due to deal the OEM has secured w
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