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The Learning Experience
Dealer Expo Updates
Dealer Expo 2014: Behind the decision... and the promise
Powersports Marketing named to Inc. 5000
New 'sweet home': Dealer Expo moves to Chicago's McCormick Place
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
Dec 9, 2013
Indian Chief Vintage shows off at Men's Journal pop-up
CHICAGO, Ill. - The Indian Chief Vintage is charging into the third annual Men's Journal Gear Lab Pop-Up shop in Chicago. The shop will showcase the Vintage,
Sep 27, 2013
AMA Dealer Affiliate Program gives commissions on web-generated memberships
PICKERINGTON, Ohio - A new Dealer Affiliate Program from the American Motorcyclist Association pays dealers a commission on AMA membership sales generated through
Sep 25, 2013
Weibler's H-D gets in the spirit with tailgate promotion
DAVENPORT, Iowa – Wiebler’s Harley-Davidson is storming onto the field and into the parking lot for football season, offering customers a free “
Sep 3, 2013
Dominion co-hosting service webinar for Suzuki dealers
NORFOLK, Va. - Suzuki Motor of America and Dominion Powersports Solutions are hosting a free webinar Sept. 10 covering service department promotional strategies.
Aug 22, 2013
IMS tour offers free posters, discount coupons
IT'S TIME FOR some shameless self-promotion — which you actually may find interesting.
Aug 19, 2013
Dainese retailers offer free back protector with jacket purchase
COSTA MESA, Calif. - Dainese USA through Nov. 17 is giving away free back protectors with the purchase of a Dainese D-Dry or Gore-Tex jacket. Participating Daines
Jul 10, 2013
Chicago-area Harley dealer group launches expanded reward program
CHICAGO, Ill. - Windy City Harley-Davidson Dealer Group has rolled out Windy City Rewards, a ‘first of its kind’ loyalty and rewards program for custo
Jul 8, 2013
Suzuki sportbike promo offers zero-percent APR, Yosh exhaust
BREA, Calif. - Suzuki's latest sportbike promotion pairs zero-percent financing (covering all regular finance tiers) with a buyer’s choice of a Yoshimur
Jun 25, 2013
Texas H-D promotion gains $22K for Wounded Warrior Project
DALLAS, Texas - Adam Smith’s Texas Harley-Davidson with the help of its customers raised $22,015 for the Wounded Warrior Project (WWP) during the dealership
Jun 24, 2013
Online marketing on a budget: Here are some inexpensive (or free) tools
WHETHER YOUR ONLINE store sells motorcycles, parts or pies, all goals are based on this chain of events: Seek, shop, and buy.
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Paying for performance: What to consider
IT'S NO SECRET that most technicians want more pay. Checking out websites such as www.myplan.com and www.salary.com, you'll see that motorcycle mechanics&
The discipline of showing up
It’s late October as I write this. We’re down one staff editor, two are traveling, another one’s on vacation, and I’ve got a head cold. Bu
DealerLAB: Leaner, meaner and ready for a new location
Revitalized parts, service, accessory departments fueling sales as our Dealer LAB gets ready for a big move.
Kawasaki to focus on product growth, inventory management
THIS YEAR'S KAWASAKI dealer meeting, held in August in San Diego, was short on new product but long on strategy. Richard Beattie, newly hired chief marketing
Polish the stinkin’ motor!
Dear Grandma and Grandpa, I hope ya’ll are doing well. We are good and hot down here in Texas as I write this. It’s 100-plus degrees, but this is Dal
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