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Dealernews Digital Edition
The Learning Experience
Dealer Expo Updates
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
Rider communication systems adding features to broaden appeal
Dealer Expo: That's a wrap!
Make way for three-wheelers
Feb 2, 2011
Vespa USA launches Facebook promo campaign
Vespa USA’s most recent marketing effort involves its helmets moonlighting as fruit bowls, among other things. “Vespa Helmets are for Everything&rdquo
Feb 1, 2011
Online sales: How Groupon works
Rodeo Drive, a high-end retail store based in Louisville, Ky., recently advertised a coupon aimed at drawing in new customers: $50 spent up front for $100 worth o
Jan 28, 2011
American Motorcyclist Association introduces dealer incentive program
from a release The American Motorcyclist Association is launching a new AMA Dealer Incentive Program that rewards dealers who offer their customers the valuable b
Dec 21, 2010
Dealernews announces the Top 100 Dealers of 2011
Dealernews, the premier business information resource for North American powersports retailers, announces the winners of the 20th Annual Top 100 Dealer Awards, th
Nov 10, 2010
Revive Your Ride! holiday marketing tools now available for dealers to download
To help dealers get into the holiday spirit and into the black, the MIC has a festive new package of free Revive Your Ride! Web banners, logos, posters, postcards
Oct 1, 2010
Big Number One Motorsports offers contest for deer hunters
Birmingham, Ala.'s Big Number One Motorsports is hosting a contest for riders who also enjoy the thrill of the hunt. The dealer’s Best Buck Contest is desig
Sep 30, 2010
Jacksonville, Texas hosts Thunder in the Pines this weekend
The fifth annual Thunder in the Pines Motorcycle Rally and Music Jam will fill the streets of downtown Jacksonville, Texas this weekend. The event starts with a m
Sep 1, 2010
Marketing 101: Chapter Five
Recently I was in Indianapolis doing some pre-event work for Dealer Expo 2011. We were fortunate enough to do two hard-hat tours — one on the new Indiana Co
Aug 11, 2010
Celeb-signed breast cancer charity bike stolen in Kentucky
Anyone looking to trade this bike in is flunking the IQ test.A motorcycle signed by country music celebrities was stolen before it could be auctioned to benefit t
Jul 1, 2010
Event Planning 101; How will I pay for this?
Around here when you use the word budget you usually get a dirty look. Most of us hate anything that requires us to know how much money we really have to spend an
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Road-tested: REV’IT, Arai, Leatt adventure-touring gear
UNLESS YOU LIVE under a rock, it’s pretty clear that adventure touring is the 'next big thing' right now.
Online vehicle sales cheat everyone
A COUPLE OF MONTHS AGO I received an email from a dealer on the West Coast complaining about the continued lack of federal and state enforcement of laws governing
Don’t let W-Time turn into ‘WTF?!’ time
BY NOW, YOU'RE smack-dab in the middle of the busy season. Now is when the service department should be knocking down the highest revenue of the year.
Attention, dealer principals: This lesson is for you
DOES YOUR DEALERSHIP have an owner marketing plan for the fast approaching third and fourth quarters of this year?
Drowning in a sea of 'sameness'
IS IT JUST ME, or are all motorcycle shops starting to look the same?
Dealernews Digital Edition
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