Consumers across the United States are contacting the Motorcycle Industry Council directly for Revive Your Ride sweepstakes entry cards because they cannot find t
Bob’s BMW will host an event honoring International Female Ride Day May 7, celebrating with a special Saturday for Female Riders. Women of any skill level f
The editors have been pestering me for some time to write a column on event planning. I guess they think I might know a bit about it after almost 25 years of invo
Motorcycle luggage manufacturer T-Bags is offering dealerships free Revive Your Ride! Spring Sweepstakes kits to help boost floor traffic and sales. The $25 kits
Harley-Davidson in May has planned a multitude of activities in celebration of the 2nd Annual Women Riders Month.
Harley-Davidson dealerships around the world are
As part of Harley-Davidson’s Super Ride promotion, anyone who tests rides a new Harley at a participating dealership between April 1 and June 30 will be ent
You’d be hard-pressed to find a dealership without an open house or anniversary sale these days. The granddaddy of them all seems to be held at J&P Cycl
The Milwaukee-based Lake Express ferry is just weeks away from its season-opening cross-lake trip, yet the company is already hard at work prepping the ship to we
The following is a news release from the Motorcycle Industry Council.
Irvine, Calif., March 29, 2010 – Imagine handing one of your customers an entry card w
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
