LeoVince USA is accepting applications from U.S. dealers who would like the company’s support during an open house or special event planned for 2010. The su
IRVINE, Calif. - The MIC's Aftermarket Committee and its members have launched a campaign aimed at pumping up aftermarket sales and driving traffic into deale
When we last left Marisa Miller and Harley-Davidson, the supermodel was stretched out across the Motor Co.'s 2009 V-Rod Muscle as part of a nationwide ad camp
RENTHAL HAS extended its bar pad promotion to the end of the year. Customers who buy any Renthal off-road handlebar can continue to receive two limited-edition Re
THREE "MUST DO" holiday marketing programs and a Top 10 list of additional ideas are provided in a new marketing white paper from SmartReply. Download t
STARTING NEXT MONTH, LeMans, the holding company for Parts Unlimited and Drag Specialties, will forbid its dealers to insinuate in advertising that they sell its
SAN DIEGO HARLEY-DAVIDSON is looking to give a boost to its rental department by teaming up with a local hotel.
Through October 25, the dealership and Hard Rock
THE MOTORCYCLE SAFETY FOUNDATION is opening the doors to rider perception with the fifth program in its community-based Host-an-Event series. The goal of the new
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
