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Dealernews Digital Edition
The Learning Experience
Dealer Expo Updates
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
Rider communication systems adding features to broaden appeal
Dealer Expo: That's a wrap!
Make way for three-wheelers
Apr 11, 2012
Shoei RF-1100 buyers eligible for free bonus shield until May 31
Shoei RF-1100 full-face helmet buyers are eligible to receive a bonus shield until May 31, thanks to a new promotion from Shoei and Helmet House. The Shoei Factor
Apr 6, 2012
Motosport.com matching donations surpasses $200K in four years
MotoSport.com works to give back to the riding and racing community with a donation matching program that matches customer donations to three fallen racer chariti
Mar 20, 2012
Adam Systems integrates with CRM software
SPANISH FORT, Ala. - Adam Systems, maker of DMS software used by about 1,000 automotive and powersports dealers, has partnered with a CRM software provider to dev
Mar 13, 2012
Allstate custom motorcycle giveaway unites Fairless, Ness and Perewitz
In partnership with three of the country's top motorcycle builders, Allstate Insurance Co. has unveiled four custom motorcycles inspired by the company, one o
Mar 5, 2012
Woods Fun Center text promotion offers two tickets to SXSW
Woods Fun Center in Austin, Texas, is giving away two wristbands for this year’s SXSW festival as part of the dealership’s most recent promotion. The
Feb 29, 2012
House of Harley unveils social media-made motorcycle
The charity bike, before (top) and after (bottom). The House of Harley-Davidson in Milwaukee recently unveiled the product of its online promotion, a custom Harl
Feb 21, 2012
Harley-Davidson teams with Marvel Comics for 'Avengers' movie promotion
Harley-Davidson and Marvel Entertainment have partnered again for the Assemble Your Freedom contest, in which customers can assemble their dream bikes and become
Feb 9, 2012
A.D. Farrow Harley-Davidson launches 100th anniversary celebration
Dealernews Top 100 dealer A.D. Farrow Harley-Davidson in central Ohio has teamed up with the Easyriders bike show and a local club to start festivities in conjunc
Jan 2, 2012
Do your customers want marketing, or a personal connection?
ARE WE RELYING TOO MUCH on slick marketing and bountiful displays to attract the V-twin community? Or, is a better recipe for success more about making a personal
Jan 24, 2012
Grand reopening Saturday for relocated JMC Motorsports
JMC Motorsports in Pasco, Wash., will celebrate its grand reopening at a new location by serving lunch to the first 150 customers who come to the store Jan. 28 fo
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Road-tested: REV’IT, Arai, Leatt adventure-touring gear
UNLESS YOU LIVE under a rock, it’s pretty clear that adventure touring is the 'next big thing' right now.
Online vehicle sales cheat everyone
A COUPLE OF MONTHS AGO I received an email from a dealer on the West Coast complaining about the continued lack of federal and state enforcement of laws governing
Don’t let W-Time turn into ‘WTF?!’ time
BY NOW, YOU'RE smack-dab in the middle of the busy season. Now is when the service department should be knocking down the highest revenue of the year.
Attention, dealer principals: This lesson is for you
DOES YOUR DEALERSHIP have an owner marketing plan for the fast approaching third and fourth quarters of this year?
Drowning in a sea of 'sameness'
IS IT JUST ME, or are all motorcycle shops starting to look the same?
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