Melinda Krueger has developed something that she calls the Advertising Aggravation Continuum. It’s a scale that the senior marketing consultant of ExactTar
ARI has revamped its No. 1 lead management software, FootSteps, for use with the powersports market. Essentially, FootSteps 3.0 is a marketing automation tool tha
Navigating Facebook’s guidelines for promotions and marketing can be a little tricky. For one, you cannot run Facebook promotions and sweepstakes without f
Online shopping is mostly a lone activity — a person sits in front of a computer or holds a mobile phone, clicks on a few items to drop into a shopping cart
Yamaha WaterCraft Group has extended its mobile application to devices running the Android operating system, including Android tablets and smartphones. The app,
Allstate Insurance Co. has announced the launch of GoodRide by Allstate, a new motorcycle application any iPhone user can download for free. The app is available
Reserve My Ride is a web-based rental and demo ride reservation system dealers can use to help increase customer traffic, attract more qualified leads and help bo
COMMERCE, Calif. - Original and replica parts provider Sudco International is adding a Classic Bike Shop sales department to its website. The company says the tig
SAN DIEGO — As chief technical officer of Shoebacca.com., Nathan Barling knows firsthand how difficult it is for smaller retailers to get noticed online. Ba
SAN DIEGO — To weather a turbulent economy, small business owners must 1) reject complacency, and 2) try new things.“Business is a roller coaster but
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