JUST IN TIME FOR Valentine's Day, the MIC has a sweet treat for member companies and dealerships: a free, animated e-card that promotes the industry's Rev
Dealernews has just launched a new Shop Talk online community dedicated to this weekend’s Dealer Expo in Indianapolis. Starting today, users can create prof
Dealer Solutions Alliance is a new marketing campaign to inform dealers how they could benefit from the integration among ADP Lightspeed, 50 Below and V-SEPT. The
AT THIS POINT, many dealers have a well-established e-mail newsletter in addition to a growing presence on various social media sites. How about creating an oppor
I REMEMBER A time when there was no Internet. We did everything by hand and it wasn’t so bad. We had dictionaries, calculators and typewriters, and got by j
MORE THAN A YEAR has passed since Amazon.com launched its online store for motorcycle- and ATV-related products. Since then, many dealers have signed up to fulfil
The J&P Cycles website (www.jpcycles.com) has enacted Live Chat, allowing people to speak in real time with a customer service or technical service representa
ATTENDING DEALER EXPO and curious about e-commerce provider Shopatron Inc.? If so, the company is hosting an e-commerce panel discussion, Saturday, Feb. 13, at 3:
SINCE LAST JUNE, Suzuki has been allowing dealers to fulfill orders placed on www.suzukicycles.com. But retailers could only sign up to ship items to customers. N
WELCOME TO 2010! I want to kick off this year with a column about selling online, but more specifically selling someplace else other than your own website. This i
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling