I'VE INTRODUCED THE IDEA of social networking on the Internet and have given you a brief overview of what social networking is all about and how it can play
I HOPE THOSE OF YOU WHO SELL ONLINE enjoyed a successful holiday season. I'm going to kick off 2008 not by discussing e-commerce directly (the nuts and bolts
IF YOU'RE NOT SELLING ONLINE, you should be. That was the message to dealers at the MIC Communications Symposium — though no retailer was present to hea
EDITOR'S NOTE: Last month's column introduced some of the whys and whats of search engine optimization (SEO). This month Shafer continues on with the ho
Last month I wrote about the online advertising practice of paid search. I said it can be expensive, and measuring its ROI can be a headache. Wouldn't it be
PENTON MEDIA'S Clymer Powersport Vehicle Blue Book valuation guide has launched its new website, clymervalues.com, providing online data and tools for determi
The Cycle World International Motorcycle Shows presented by Toyota website has relaunched with new features including online ticket sales, Advanstar Communication
Last month we looked at some of the technical, legal and infrastructure issues of e-mail marketing. Now let's put together an e-mail campaign.
Your fundame
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
