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Dealernews Digital Edition
The Learning Experience
Dealer Expo Updates
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
Dealer Expo: Lots of options for riding and driving
Rider communication systems adding features to broaden appeal
Dealer Expo: That's a wrap!
Feb 1, 2008
I'VE INTRODUCED THE IDEA of social networking on the Internet and have given you a brief overview of what social networking is all about and how it can play
Jan 1, 2008
I HOPE THOSE OF YOU WHO SELL ONLINE enjoyed a successful holiday season. I'm going to kick off 2008 not by discussing e-commerce directly (the nuts and bolts
Nov 15, 2007
MIC speaker to aftermarket: Sell online
IF YOU'RE NOT SELLING ONLINE, you should be. That was the message to dealers at the MIC Communications Symposium — though no retailer was present to hea
Nov 1, 2007
My past two columns have discussed the whys, whats and hows of search engine optimization (SEO). This month I finish up with three things to avoid.
Oct 1, 2007
Where You At?
EDITOR'S NOTE: Last month's column introduced some of the whys and whats of search engine optimization (SEO). This month Shafer continues on with the ho
Sep 1, 2007
SEO: Learn It, Love It
Last month I wrote about the online advertising practice of paid search. I said it can be expensive, and measuring its ROI can be a headache. Wouldn't it be
Aug 30, 2007
New Web Site Speeds Online Valuations
PENTON MEDIA'S Clymer Powersport Vehicle Blue Book valuation guide has launched its new website, clymervalues.com, providing online data and tools for determi
Aug 14, 2007
International Motorcycle Shows Offers Online Ticketing
The Cycle World International Motorcycle Shows presented by Toyota website has relaunched with new features including online ticket sales, Advanstar Communication
Aug 1, 2007
Consider paying search engines to list your site. You've got your website up and running. There's only one problem: You have few vi
Jul 1, 2007
Last month we looked at some of the technical, legal and infrastructure issues of e-mail marketing. Now let's put together an e-mail campaign. Your fundame
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Crashed? Need help? There's an app for that
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
I am living MY dream
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
Three who defy the stereotype
IT'S MAY! Spring is in full swing and there are tons of motorcycles on the road with more females in the saddle than ever before.
Your closing ratio is terrible (here's how to fix it)
YOUR DEALERSHIP’S CLOSING ratio is terrible. That’s what the statistics tell us.
Stop the moto-snobbery
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
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