Sales Managers

THE FOLLOWING IS A TRUE STORY, with names changed to protect identities. The leather-clad 53-year-old VFR rider, holding his insect-speckled helmet with a glo

OEM's new dealer program evaluates quality, not quantity Vehicle manufacturers have been talking a lot lately about the importance of creating incr

Changes in the industry and overall economy are potentially affecting the purchasing ability of your customers. Do you think it's time to change the sales pr

THERE'S BEEN NO OFFICIAL announcement, but it's pretty clear that pop culture has found a new two-wheel darling. World, say hello to your new motorcycle

DO WHAT YOU DO BEST AND HIRE THE rest. Have you heard that before? I have, back when I started in the retail industry in the late '60s. I've shared the

JACK NICHOLSON ALWAYS MAKES ME laugh, and think. His latest movie with Morgan Freeman, The Bucket List, showed the two living their last days filled with activiti

Over the next two years, Yamaha and its cruiser brand Star Motorcycles will double the number of aftermarket products they offer to consumers. The OEM joins Ducat

IT'S ALL ABOUT THE BOTTOM LINE numbers, of course. So, tell me what you think of this: A direct mail/telemarketing campaign costing $5,000 to contact 1,500 c

TEXTING IS STILL NEW TO ME. My wife has been doing it for a year with the kids, who have been addicted to it for four years. Their cell phones (OK, their Blackber

IN LATE DECEMBER the dealership I'd been mentoring had its launch meeting for 2008 (BTW: I hope you had yours already?) The theme of the meeting was "En