SUZUKI TODAY unveiled the brand-new 2009 QuadSport Z400. The company says the model inherits features from its QuadRacer LT-R450: fuel injection, ECM settings for
U.S. RETAIL SALES of nontraditional ATVs reached about 465,000 units in 2007, according to researchers at Power Products Marketing. Although this reflects a 17 pe
SUZUKI INTRODUCED the industry's first four-wheeled ATV, the QuadRunner LT-125, in 1983. This year marks the company's 25th year offering quads.
To mark t
ITP (Booth 3025) this weekend has added to its growing SS Alloy wheel line by introducing the SS212 one-piece wheel for ATV/UTV use. The wheel's muscular sty
KTM showed its first foray into the ATV market when it revealed its two-model quad line to dealers assembled for the company's annual business meeting. The i
Powersports dealers report varying retail success with sport ATVs, often connected with the location of their store, but those moving the machines say there'
Industry estimates suggest the market for ATVs is down in the United States. What analysts often fail to establish, however, is exactly what segments of the marke
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
