MILAN, ITALY - The Piaggio Group has earmarked Aprilia to represent the group's five-brand portfolio in the medium- and top-end of the high-performance motorc
MILAN, ITALY - Quadricycles, or road-legal quads, are a growing business in Europe. "Homolugated" with turn signals, side mirrors and an EU-approved exh
MILAN, ITALY - BMW plans to offer 20 motorcycle models in 2008, ranging from the 50hp G 450 X to the 167hp K 1200 S. BMW calls the lineup the most diverse the com
MILAN, ITALY - The 200 dealers Ducati brought from around the world to take part in EICMA-related festivities had front row seats for the unveiling of the company
THE HONDA HORNET 600 is still the most popular motorbike on Italian roads, according to Confindustria ANCMA, the industrial association that represents the world
MILAN, ITALY -- KTM celebrated a company milestone at EICMA with the world premiere of the first made-in-Austria Superbike, the KTM 1190 RC8.
KTM CEO Stefan Pi
MILAN, ITALY — The 1,358 companies from 37 countries that have registered to showcase products and services at Italy's 65th International Bicycle and Mo
There is a point at most dealer meetings where the OEM's top brass details new programs, past successes and, finally, the new model lineup. Dealer response i
If you ever wondered what kind of motorcycle Batman would ride if he had to buy a showroom bike, Star Motorcycles might have the answer.
For 2008, Star introduc
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling