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The Learning Experience
Dealer Expo Updates
Dealer Expo 2014: Behind the decision... and the promise
Powersports Marketing named to Inc. 5000
New 'sweet home': Dealer Expo moves to Chicago's McCormick Place
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
Nov 14, 2013
UTI opens new campus in Chicago suburbs
LISLE, Ill. - Universal Technical Institute (UTI) has opened a new 187,000 sq. ft. campus in the Chicago western suburb of Lisle. The campus is designed to a
Sep 25, 2013
Service webinar for Suzuki dealers now available to all on YouTube
NORFOLK, Va. - A free webinar on driving service promotions and sales originally developed for Suzuki dealers is now available to all service shops. "Rev Up
Aug 22, 2013
Those thin-pocketed young riders are your future customers
I ATTENDED MY first Born Free motorcycle event in June, and was overwhelmed and overjoyed to see thousands of 20-something guys and gals enjoying the sport of mot
Jul 24, 2013
Make your plans now for winter service specials
AUGUST IS THE TIME to nail down your service marketing plans for the upcoming winter season.
Apr 17, 2013
Three who defy the stereotype
IT'S MAY! Spring is in full swing and there are tons of motorcycles on the road with more females in the saddle than ever before.
Mar 19, 2013
How to make the WRONG impression
WE ALL KNOW first impressions run deep, but do we realize impressions can include our personal vehicle? Like a calling card, in this business our personal vehicle
Feb 25, 2013
Motorcycle Electric Suppliers, PowerSport Institute forge educational partnership
DEALER EXPO, Indianapolis, Ind. — Motorcycle Electric Suppliers and PowerSport Institute have announced that MES will begin sponsoring PSI.
Feb 20, 2013
Honda rewrites, expands Common Service Manual
TORRANCE, Calif. - Honda has “completely rewritten” the Honda Common Service Manual to include more than 300 pages of new content.
Feb 18, 2013
PSI and Matco team up for Student of the Year program
NORTH RANDALL, Ohio - PowerSport Institute and Matco Tools worked together to launch a Student of the Year program, which will reward one exceptional student extr
Jan 10, 2013
MMI's DSO fine-tunes graduates, and dealers who hire them
THE FIRST COMPLAINT I heard about an MMI graduate was in 1978. I was working at a Honda dealership in Phoenix, Ariz., when a Motorcycle Mechanics Institute gradua
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The discipline of showing up
It’s late October as I write this. We’re down one staff editor, two are traveling, another one’s on vacation, and I’ve got a head cold. Bu
DealerLAB: Leaner, meaner and ready for a new location
Revitalized parts, service, accessory departments fueling sales as our Dealer LAB gets ready for a big move.
Kawasaki to focus on product growth, inventory management
THIS YEAR'S KAWASAKI dealer meeting, held in August in San Diego, was short on new product but long on strategy. Richard Beattie, newly hired chief marketing
Polish the stinkin’ motor!
Dear Grandma and Grandpa, I hope ya’ll are doing well. We are good and hot down here in Texas as I write this. It’s 100-plus degrees, but this is Dal
Best for you, or best for me?
IT SEEMS LIKE MANY of the poor customer service stories I’ve been exposed to lately could have gone off better if the customer service person just sl
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