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Dealer Expo Updates
Dealer registrations top 5,100 for upcoming Dealer Expo, National Retail Conference
Motorcycle Industry Council hosting 'Data-Driven Dealer' program at Dealer Expo
Freedom Cycles' Mike Stanfield to receive Top 100 Lifetime Achievement honors
Mustang expands options with Tour-Pak back rests
Biker Boot Straps now weather proof
Apr 24, 2014
Women Who Roll 2014: MMI's Julie Spencer
AS THE first female instructor for the Motorcycle Mechanics Institute and the organization's first female chief instructor, Julie Spencer has been blazing a p
Nov 14, 2013
UTI opens new campus in Chicago suburbs
LISLE, Ill. - Universal Technical Institute (UTI) has opened a new 187,000 sq. ft. campus in the Chicago western suburb of Lisle. The campus is designed to a
Sep 25, 2013
Service webinar for Suzuki dealers now available to all on YouTube
NORFOLK, Va. - A free webinar on driving service promotions and sales originally developed for Suzuki dealers is now available to all service shops. "Rev Up
Aug 22, 2013
Those thin-pocketed young riders are your future customers
I ATTENDED MY first Born Free motorcycle event in June, and was overwhelmed and overjoyed to see thousands of 20-something guys and gals enjoying the sport of mot
Jul 24, 2013
Make your plans now for winter service specials
AUGUST IS THE TIME to nail down your service marketing plans for the upcoming winter season.
Apr 17, 2013
Three who defy the stereotype
IT'S MAY! Spring is in full swing and there are tons of motorcycles on the road with more females in the saddle than ever before.
Mar 19, 2013
How to make the WRONG impression
WE ALL KNOW first impressions run deep, but do we realize impressions can include our personal vehicle? Like a calling card, in this business our personal vehicle
Feb 25, 2013
Motorcycle Electric Suppliers, PowerSport Institute forge educational partnership
DEALER EXPO, Indianapolis, Ind. — Motorcycle Electric Suppliers and PowerSport Institute have announced that MES will begin sponsoring PSI.
Feb 20, 2013
Honda rewrites, expands Common Service Manual
TORRANCE, Calif. - Honda has “completely rewritten” the Honda Common Service Manual to include more than 300 pages of new content.
Feb 18, 2013
PSI and Matco team up for Student of the Year program
NORTH RANDALL, Ohio - PowerSport Institute and Matco Tools worked together to launch a Student of the Year program, which will reward one exceptional student extr
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