About Us


About Us

Whether you are looking to reach dealers, retailers, custom builders or consumers, Advanstar Communications can provide the most comprehensive market reach through its highly-focused consumer events, as well as trade events and publications.

Advanstar is the largest producer of trade shows and conventions for the powersports industry worldwide including the Dealernews International Powersports Dealer Expo and the Cycle World International Motorcycle Shows®. It also publishes the leading trade magazines Dealernews and Big Twin Dealer, consumer publications 2Wheel Tuner and the annual Sturgis Guide rally publication.

Dealer ExpoDealernews International Powersports Dealer Expo, 42nd Annual
Indiana Convention Center, The Westin & Marriott
Indianapolis, IN • February 12-15, 2010

As the largest and most comprehensive trade show in the powersports industry, Dealer Expo® is the industry gateway for vital business resources. Buyers, retailers, distributors and suppliers all depend on this event to help them make buying and selling decisions, find new profit centers, learn the latest technological advances and learn new ways to grow their business.
DealernewsDealernews magazine - The Voice of Powersports Retailers - covers all aspects of motorcycle and powersports retailing. For more than four decades, Dealernews has been breaking industry news and delivering the most comprehensive research and new product information, providing the best value and all the tools necessary for powersports retailers to reap success in today's market. Dealernews is also the founder and title sponsor of the International Powersports Dealer Expo — the largest trade show for powersports retailers worldwide.
Big Twin DealerBig Twin Dealer is a business-to-business mini-magazine that is focused on giving Big Twin dealers the knowledge they need to run their dealerships and retail stores at a competitive level. It also features news, informative articles and product reviews. Big Twin Dealer is published six times a year as a special insert in Dealernews.
International Motorcycle ShowsCycle World International Motorcycle Shows®
October 2009 - February 2010
For over 28 years, the Cycle World International Motorcycle Shows® have been the premiere winter refuge for powersports enthusiasts throughout the nation. All the latest models and accessories available for motorcycles, ATVs and scooters are on display from the industry's leading manufacturers from October to February in major consumer markets across the nation.

A journal of powersports vehicles in motion, industry news, innovative new products, and consumer/human interest stories relating to the powersports market, The International Motorcycle Shows souvenir guide is distributed to the 600,000+ attendees of the Cycle World International Motorcycle Shows®.
Sturgis GuideA high-quality commemorative publication for the motorcycle enthusiasts at the Sturgis Rally & Races in Sturgis, South Dakota, the Sturgis Guide contains a complete schedule of events, attractions and activities in the Black Hills area, historical perspective of past events and more. Over 20,000 copies are handed out to rally goers every year.
2Wheel Tuner2Wheel Tuner: Forever Changing the Game! Launched in 2004, 2Wheel Tuner magazine forged the path to a new generation of sportbike enthusiasts by focusing on the rapidly growing aftermarket tuning scene and lifestyle, including custom sportbikes, drag racing, roadracing and professional stunting. In just five years 2Wheel Tuner has become the top aftermarket sportbike publication, filling readers in on the latest style, technology and lifestyle events in our industry. Each issue offers an artful blend of the best modified bikes from across the globe, a litany of aftermarket products and gear, helpful technical articles, the aftermarket sportbike lifestyle, and interviews with intriguing personalities from the sportbike world. 2Wheel Tuner, fueled by Advanstar, is available at major retailers such as Barnes & Noble, Borders, Wal-Mart and 7-11.