Dana Fisher's 4 Steps for Creating Results Driven Advertising Programs
Dana Fisher of Advanstar Communications, Inc has over 22 years experience in creating integrated media products that have successfully met advertiser's business needs of driving more revenue. With companies as big as Yamaha, Kawasaki, Adobe, HP, Motorola and Goodyear Dana's integrated creative approaches contributed to solving business and marketing challenges in the toughest of times. Dana is now translating her success into advertising models for powersports dealers.
Who should attend this seminar?
This seminar is for owners, managers and marketing individuals who want to generate traffic where it counts, on your website and into your store.
Seminar: "Manage Advertising as Revenue, not as an Expense"
Need a more effective advertising model? In this seminar you will learn 4 Steps for Creating Results Driven Advertising Programs:
- The four basic steps of defining your advertising goals and creating advertising solutions that meet these goals.
- Advertising successes and failures by sourcing specific advertising programs that worked and those that didn't.
- Understand that cheap advertising is not always a solution. You may have gotten a great deal but what did it really cost you?
- How to manage your advertising through a business and revenue perspective, not as an expense.