Marketing & Sponsorships


New Dealer Expo 2012 marketing opportunities will be available in August of 2011. 

Click here for Dealer Expo 2012 updates as they become available.


2011 Marketing & Sponsorships

There's more to exhibiting at Dealer Expo® than just buying a booth. You have to get the word out to attendees that your company will be at the show. You need to build a comprehensive show marketing plan. We have designed proven marketing tools to help you market your brand, announce your products and increase your booth traffic.

Contact our sales team so we can help you meet and exceed your company's marketing goals.

Free Marketing Opportunities
You don't need a lot of money to market to our attendee database. We've made it easy for exhibitors to get in front of attendees with our free publicity program. These proven marketing tools are available to all exhibitors as part of your booth purchase to help you increase your booth traffic at Dealer Expo. Some items are limited in quantity. View a list of FREE marketing opportunities.

Map Your Show
Why wait until the show opens in February to market yourself to qualified buyers? They're already online; why aren't you? Dealer Expo's online, interactive floor plan is also your personalized show planning tool. Generate qualified leads, email qualifying buyers before the show, set up meetings with dealers, and promote your new product with photos and video before the show even starts. Learn more today!

Brands are built at Dealer Expo. This is where you get to do more than show off your product — you get to represent the lifestyle aspect of your brand. Standing out from the competition is the key to being noticed by the influential buyers who attend Dealer Expo. Check out the various sponsorship opportunities available.

Online and E-Mail Advertising
With the amount of time spent in front of our computers, reaching customers via online advertising is the norm. Our comprehensive online advertising programs are designed to put your brand name in front of the buyers, retailers and dealers that attend our show.

Print Advertising
Reach a highly targeted audience of powersports buyers who read leading trade publication Dealernews and are anxious to plan for Dealer Expo 2010. Special editions include our New Product Guide and Show Preview, Official Show Directory, Show Dailies and Show Wrap Up. Reserve your space today.