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POP at Dealer Expo!
You’ve done the hard part – you’ve bought booth space at Dealer Expo.  But now what?  How do you get dealers to your booth?  How do you make sure your company is on their “must see” list of exhibitors?

Now it’s time to start creating buzz – now is the time to make sure dealers are talking about your brand and your product before they even get on the show floor.  To help you generate this excitement about your product, we’ve created POP packages.

Our POP packages are designed to generate Pre-show, Onsite and Post-show buzz.  The POP packages are marketing solutions that provide visibility at all three critical stages of reaching Dealer Expo attendees:  pre-show, onsite and post-show.

Download the POP brochure today!

New Product Guide

New Product GuideDistribution Date: December 2009
Mailed to all pre-registered attendees and Dealernews subscribers, this is the most comprehensive listing of all new for 2010 products at the show. This is the place to be to get an early start on reaching attendees before they arrive.

Dealer Expo Preview

New Product GuideDistribution Date: February 2010
With over 1,000 companies vying for the buyers' attention, the Show Directory provides you with an on-site platform to deliver your definitive marketing message and is used as the ultimate reference guide both at the show and for the rest of the year. Put your product and your company on the pages of the biggest issue of the year, and be seen year-round.

Dealer Expo Pocket Guide

POP brochure 

Show Dailies

New Product GuideDistribution Date: February 12 - 15, 2010
Breaking news happens all day long. Delivered daily to buyers' hotel rooms and distributed at the Convention Center, readers pore over the Dailies while putting the last minute touches on their plans for the day. See and be seen over daily breakfast. One ad buy puts your ad in all four issues.

Dealer Expo Show Wrap-Up

New Product GuideDistribution Date: April 2010
The show may be over, but as everyone knows: "Out of sight sometimes means out of mind." Readers look forward to the annual recap of the happenings at Dealer Expo. Jog their memory and use this opportunity to put your products in sight of the buyers as they finalize their orders for the riding season.

Editorial calendars fill quickly, and space runs out. Reserve your ad space today.