Show Info - Main

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Dealer Expo® 2011 General Show Information

Dealer Expo is a professional trade event. It is produced for the powersports industry and is NOT OPEN TO THE PUBLIC. As a respected industry event, we can only register qualified members of the powersports industry.

Admission is free for Dealers/Retailers & Editorial Press who register before Sunday, February 14. All registrations onsite will be charged a $40.00 registration fee. Admission is $100.00 for all other non-retailer members of the industry regardless of registration method. Admission on the show floor by management-issued, non-transferable badge.



Food Courts: Multiple coffee break and lunch food court locations can be found throughout the Indiana Convention Center, The Westin and Marriott.


ATV-UTV-Off-Road Marketplace

More than 25,000 square feet of dedicated exhibit space for ATVs, UTVs and Off-Road vehicles, accessories, parts, apparel, tools and more.

Cruiser Marketplace

This unique lifestyle segment hosts companies that produce vehicles, accessories, parts, apparel, tools and other products specific to the cruiser market.

Business Services Marketplace

Exclusive environment to present the business services dealers use and need.  This marketplace was designed specifically for Business and F & I Managers to shop for and purchase new systems that will help them runs their departments more efficiently.


GPS systems, audio components, lights and communications products are only a sampling of the high-tech items that will be found in the Electronics Marketplace.

Gear & Apparel Marketplace

Provides buyers with one stop shopping and “touch it, feel it, try it on” opportunities all weekend long.

Helmet Marketplace

Similar to the Gear & Apparel Marketplace in that buyers can see all the latest helmet innovations and offerings in one area of the show, and try it before they buy it.

International Marketplace

Foreign companies organized by country to make it easy for attendees to shop burgeoning international markets.

Parts & Maintenance Marketplace

The backbone of a service department, this marketplace hosts companies that provide the daily replacement parts your customers need to keep their bikes heading down the highway.

Racing & Performance Marketplace

Find companies that supply parts for racing bikes as well as those that produce high performance parts, accessories, apparel, etc. for the sport bike market.

Scooter Marketplace

More and more, scooters are being used for daily transportation in urban environments.  This marketplace has the latest models from scooter manufacturers. 

Tire & Wheel Marketplace

The place to find tires, wheels and accessories with over 30,000 square feet of the latest wheel designs and tire technology.

Tools & Equipment Marketplace

The domain for Service Managers and other Service and Repair personnel, featuring the latest in tools, diagnostic equipment, shop machinery and other equipment typically used in a dealership service department.

Vehicle Marketplace

Looking for a new line to carry? A price point product? Want to add something unique to your showroom floor? The Vehicle Marketplace is just what you’re looking for with manufacturers showcasing their new vehicle products.