MSR adds MAX AIR gear for summer riding

IRVINE, Calif. – The latest pants and jersey combination from Malcolm Smith Racing (MSR) is part of the new MAX AIR line. MSR says they used advanced materials to create the lightest and most ventilated riding gear that the company has ever offered. Selling points: Ventilated polymesh panels in the pants offer maximum airflo...

ZEV: 2015 electric lineup features longer range, more power and storage

MORGANTOWN, W.Va. - ZEV Electric announced it has added three models to its 2015 motorcycle and scooter lineup, all with increased power and longer range at highway speeds. "All ZEV Electric bikes use innovative hub motors with the electric motor contained inside of the rear wheel," the company said. "No gears, no chains, no belts, and no moving parts except for the wheel bearings for ...

Fulmer for spring: new helmet graphics, jacket upgrades

MEMPHIS, Tenn. – Fulmer has unveiled special-edition graphics and new gear with the launch of its Spring 2015 catalog. In addition, the catalog includes selections of Memphis Xtreme Audio’s inventory and a security system from Encore Powersports Security. The 62B is Fulmer’s best-selling full-face helmet, and the company is ...

Arctiva’s latest snow apparel features four sets of gear

JANESVILLE, Wis. – Arctiva has launched their 2015-2016 line of snow apparel, with four new sets leading the lineup. There are options for men, women and youth included in the Mech, Comp, Comp RR and Gem jackets, pants and bibs. The men’s Mech jacket ($325-350) and pants ($295-320) are constructed of a waterproof, windproof, breathable ...

Latest action sports cameras court your video-hungry customers

ACTION SPORTS CAMERAS are a big deal right now, with riders of all types recording their two- and four-wheeled adventures. At the most simple level, mounting an camera is a chance to record and share rides with friends and family, but depending on the rider and the camera, there are plenty of more advanced uses: "Dash-cam” functionality, to legally protect a rider on the road from oth...

U.S. Senator introduces federal autocycle safety bill

WASHINGTON, D.C. – U.S. Senator David Vitter has introduced the Autocycle Safety Act, which creates the new classification “autocycle” for enclosed motor vehicles with three wheels and would set standards for autocycles under safety rules and the federal Corporate Average Fuel Economy Standards. It’s no surprise that S. 685, introduced March 10, comes from Vit...

Latest Updates

SCHAUMBURG, Ill. - Scot Begovich, the Motorcycle Industry Council's senior vice president of membership relations, has left the association to join Experian a
CYPRESS, Calif. - Yamaha Motor Corp. USA is diving into consumer finance with the announcement that the new Yamaha Motor Finance Corp. USA (YMFUS) will provide an
IRVINE, Calif. - Kawasaki Motors Corp. USA has promoted Chris Brull to vice president of marketing, effective April 1. Brull has spent 25 years on both the agency
WESTWOOD, N.J. - BMW of North America is recalling nearly 49,000 motorcycles from the 2005 through 2010 model years, because the rear-wheel mounting flange may cr
VALCOURT, QC - BRP reported growth in its dealer network and in sales of Can-Am vehicles, especially side-by-sides, when reporting its financial results for the q
MORGANTOWN, W.Va. - ZEV Electric announced it has added three models to its 2015 motorcycle and scooter lineup, all with increased power and longer range at highw

Aftermarket

IRVINE, Calif. – The latest pants and jersey combination from Malcolm Smith Racing (MSR) is part of the new MAX AIR line. MSR says they used advanced materi
MARYVILLE, Tenn. - Butty Buddy Seats (BB Comfort Systems) announces that it has signed Mid-USA as a U.S. distributor. "Mid-USA, spanning five decades in the
BROWNSVILLE, Texas - Grant Products International in January released a performance-designed steering wheel designed to fit a range of UTV/SxS vehicles and golf c
GREENVILLE, S.C. - Bitubo continues to aim squarely at Harley-Davidson owners with new products built specifically for the American brand—especially those o
JANESVILLE, Wis. - Parts Unlimited releases its 2015 ATV/UTV catalog. The catalog is "filled with every part your customer could want or need to make their A
LOS ALAMITOS, Calif. - Roland Sands may be a customer motorcycle and parts designer now, but it wasn’t long ago that he was a successful roadracer (and&mdas

OEM

COSTA MESA, Calif. - Yamaha is the second OEM to sign on as an official manufacturer for the 2015 MotoAmerica AMA/FIM North American Road Racing Championship. The
CYPRESS, Calif. - Yamaha Motor Corp. USA is diving into consumer finance with the announcement that the new Yamaha Motor Finance Corp. USA (YMFUS) will provide an
IRVINE, Calif. - Kawasaki Motors Corp. USA has promoted Chris Brull to vice president of marketing, effective April 1. Brull has spent 25 years on both the agency
WESTWOOD, N.J. - BMW of North America is recalling nearly 49,000 motorcycles from the 2005 through 2010 model years, because the rear-wheel mounting flange may cr
VALCOURT, QC - BRP reported growth in its dealer network and in sales of Can-Am vehicles, especially side-by-sides, when reporting its financial results for the q
MORGANTOWN, W.Va. - ZEV Electric announced it has added three models to its 2015 motorcycle and scooter lineup, all with increased power and longer range at highw

Regulatory

JACKSON, Miss. - Gov. Phil Bryant has signed into law a bill exempting autocycles from Mississippi’s helmet and motorcycle license endorsement requirements,
RALEIGH, N.C. – An autocycle bill making its way through the state legislature has passed a speed bump, as the House voted unanimously March 26 to approve t
NASHVILLE, Tenn. – A Tennessee senate committee voted to keep a lid on it March 26, voting down a bill that would have repealed the state’s helmet law
WESTWOOD, N.J. - BMW of North America is recalling nearly 49,000 motorcycles from the 2005 through 2010 model years, because the rear-wheel mounting flange may cr
NEW SMYRNA BEACH, Fla. - Life got a little too exciting at Paradise PowerSports March 25, when an unknown person called in a bomb threat, forcing police to close
PORTLAND, Ore. – As if it wasn’t hard enough to run a business, a dealer in Portland is reportedly dealing with a scammer that trolled him and left hi

Retail

MCKINNEY, Texas - North Texas' newest Indian dealership – Freedom Indian Motorcycle of McKinney - is hosting a demo event for its official grand opening
CYPRESS, Calif. - Yamaha Motor Corp. USA is diving into consumer finance with the announcement that the new Yamaha Motor Finance Corp. USA (YMFUS) will provide an
STEVENS POINT, Wis. – New owners have taken over at Rosholt Motorcycle Company, adding used bikes to the service and restoration shop. Nick Johnson and his
YORKTOWN, Va. - Hampton Roads Harley-Davidson will honor friend and long-time Harley Davidson employee for its 20th annual blood drive for the American Red Cross
COVINA, Calif. – Dealers in a few states still can’t get the Polaris Slingshot, but where they are available, dealers aren’t wasting time promot
PACIFIC JUNCTION, Iowa - Loess Hills Harley-Davidson will celebrate its grand opening with a visit from The American Red Cross Bloodmobile from 10 a.m. to 4 p.m.

Products of the Week

Here are the latest new product announcements that caught the editors' attention. Check them out to determine whether they will drive sales for your business.

AGOURA HILLS, Calif. – Spidi has 36 new products for 2015, including new racing leathers, touring jackets and a denim collection for both men and
DECATUR, Ala. - Vision Wheel's new 551 one-piece ATV and UTV wheels give vehicles the rugged styling of a bead lock with colorful protector rings at a more af
WALWORTH, Wis. – The Venture dual-sport helmet from EVS Sports is now available for ordering. The helmet has a $139 price point and comes in graph
RICHMOND, Calif. - SpeedMob announces it has in stock Dion Device's new Pro series, which will replace the Privateer and Factory Racer brake lever guards. &qu
ALISO VIEJO, Calif. – As winter weather sweeps across many states, Held USA has announced the arrival of the Twin glove, a Gore-Tex touring glove
THREE RIVERS, Mass. - The new Delux Touring Seat from Mustang fits the Tri Glide Ultra Classic and Street Glide trikes, as well as Harley's FL touring models