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Personal connections or marketing? What your customers want
Consumers today want service before sales, so save the pitch
Hats off to 2012's model retailers
Highlights from Dealernews cover profile dealerships
Ask Fairless: Are motorcycle shows necessary for dealers?
Though it's expensive to display at shows, sometimes the expenses are necessary
New Racer X dealer sales program lets you advertise locally on national scale
Geo-targeted text ads on RacerXonline.com gives off-road motorcycling dealers visibility to area customer base
Motorcycle industry wake-up call: Value, customer service, new marketing imperative
Motorcycle Industry Council forum speakers call on industry to focus on value, improve marketing and customer service to reach new customers
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