Dealernews announces Top Dealer IDEA Award winners

SUNBURY, OH – Dealernews announces the finalists and winners of the Top Dealer IDEA Awards.

The IDEA Awards commend Dealers around the country for new ways of presenting and selling product, getting their communities involved with the dealership, and engaging employees as ambassadors for the sport, the business and the riding lifestyle. Judges this year gave special consideration to IDEAS that could be, in whole or in part, adapted for use by powersports retailers of any size.

The IDEA Award finalists and winners will be profiled on Dealernews.com. IDEA Award winners will be honored in a ceremony Sept. 21 at AIMExpo. The presentation, at 12:30 p.m. Thursday, Sept. 21 at the Media Hub stage, will honor the Dealer of the Year, the finalists for Dealer of the Year, and the IDEA Awards winners.

Top Dealer winners’ packets will be available for pickup at the Dealernews booth (2622) Sept. 21-24 at AIMExpo; please be prepared to present identification. Those not attending AIMExpo will receive their winner’s packets in the mail in late September.


Image: Pioneer Motorsport

Best IDEA: Accessories and Apparel Department

FINALISTS: Conrad’s Harley-Davidson, Shorewood, IL; Freedom Powersports Weatherford, Hudson Oaks, TX; Harley-Davidson of Waco, Waco, TX; Pioneer Motorsport, Sardinia, NY; Texas Harley-Davidson, Bedford, TX

WINNER: Pioneer Motorsport, Sardinia, NY. Pioneer wins the IDEA Award for recruiting customers and their children to serve as models for the store’s riding gear and casual wear fashion show.


Best IDEA: Showroom Display

FINALISTS: Bob Weaver Motorsports & Marine, North Tonawanda, NY; Bud’s Harley-Davidson, Evansville, IN; Conrad’s Harley-Davidson, Shorewood, IL; Pioneer Motorsport, Sardinia, NY; Texas Harley-Davidson, Bedford, TX

WINNER: Conrad’s Harley-Davidson, Shorewood, IL. While many Dealers stunned the judges with elaborate vehicle displays designed to engage and delight customers, in the end it was Conrad’s “live display” — having a technician complete a day-long accessories add-on project right in the showroom and in front of customers — providing the great IDEA that any Dealer can implement.


Best IDEA: Event

FINALISTS: Freedom Powersports, McDonough, GA; Hot Rod Harley-Davidson, Muskegon, MI; Lakeside Motor Sports, Mecosta, MI; Ride Now Powersports Peoria, Peoria, AZ; Simply Street Bikes, Eden Prairie, MN

WINNER: Simply Street Bikes, Eden Prairie, MN.  Simply Street Bikes, which also tied for first runner-up in the Dealer of the Year sprint, gets the award for creating and nurturing a growing event, the Summer Cycle Fest, that is courting a new generation of riders in the Upper Midwest.


Image: Texas Harley-Davidson

Best IDEA: Store Exterior

FINALISTS: Friendship Motorsports, Bristol, VA; Fun Bike Center Motorsports, Lakeland, FL; Gene’s Gallery Inc., Springfield, MO; Indian Motorcycle Charlotte, Lowell, NC; Texas Harley-Davidson, Bedford, TX

WINNER: Texas Harley-Davidson, Bedford, TX. Texas Harley-Davidson caters not only to local consumers but also to tourists flying in and out of nearby DFW airport. The dealership’s big store exterior and sign “scream Texas,” and enhances the Texas H-D’s reputation as a national and international brand ambassador.


Best IDEA: Parts and Service Departments

FINALISTS: Commonwealth PowerSports, Prince George, VA; Harley-Davidson of Waco, Waco, TX; Indian Motorcycle Charlotte, Lowell, NC; Ray Price Inc., Raleigh, NC; Texas Harley-Davidson, Bedford, TX

WINNER: Ray Price Inc., Raleigh, NC. The new Garage at Ray Price features aftermarket-branded items. The new retail custom parts and accessories store works hand-in-hand with the dealership’s service department.


Best IDEA: Store Promotion

FINALISTS: Freedom Powersports Weatherford, Hudson Oaks, TX; Fun Bike Center Motorsports, Lakeland, FL; Indian Motorcycle Charlotte, Lowell, NC; Irv Seaver Motorcycles, Orange, CA; Smokin’ Harley-Davidson, Winston-Salem, NC

WINNER: Indian Motorcycle Charlotte, Lowell, NC. A bike build promotion for this dealership turned into a new business venture, directly translating into increased sales.


Best IDEA: Sales Approach

FINALISTS: Gene’s Gallery Inc., Springfield, MO; Lakeside Motor Sports, Mecosta, MI; Road Track and Trail LLC, Big Bend, WI; Smokin’ Harley-Davidson, Winston-Salem, NC; Texoma Harley-Davidson, Sherman, TX

WINNER: Texoma Harley-Davidson, Sherman, TX. Applause for Dickson Mann, finance manager, and Everett Sims, fit specialist, for the most energetic, personable and polished bike walk-around sales presentation in the IDEA Awards competition.


Image: Smokin’ Harley-Davidson

Best IDEA: Team Incentive

FINALISTS: Gene’s Gallery, Springfield, MO; Harley-Davidson of Waco, Waco, TX; Road Track and Trail LLC, Big Bend, WI; Smokin’ Harley-Davidson, Winston-Salem, NC; Texarkana Harley-Davidson, Texarkana, TX

WINNER: Smokin’ Harley-Davidson, Winston-Salem, NC. This low-tech approach to a team incentive program is something any Dealer can implement, and it encourages the general manager to interact with employees in real-time, every day.